They say you should never go full Enduro, but if you do, you should be prepared with some stout wheels. Industry Nine knows a thing or two about the abuse talented riders can dish out when it comes to carbon rims. Between the local shredders and the unforgiving roots and rocks of the trails around Asheville, it doesn’t take long to find out if a rim will hold up. Claiming that the new Enduro 310 carbon rim is their widest and strongest to date, Industry Nine also confided that these rims have held up to local conditions better than anything else yet.

Offered in 27.5 or 29″, the 310 combined with custom build options from their new Ano Lab should make for a pretty tempting wheelset. And for those not into anything Enduro, I9 had an interesting new freehub body in their booth which may be a signal of things to come…


industry-nine-enduro-310-road-xd-r-freehubs-wheels-mtbeurobike-day-3-4-60 industry-nine-enduro-310-road-xd-r-freehubs-wheels-mtbeurobike-day-3-4-59

Built by Reynolds to I9’s specifications, the 310 Enduro gets its name from the 31mm internal width (36.5mm external). Based on their tire width recommendations, this should be the sweet spot for 2.3-2.6″ tires, though it could even be used on 2.8″ plus applications if needed. The rim is a hookless tubeless ready design and has a claimed 445g rim weight.

industry-nine-enduro-310-road-xd-r-freehubs-wheels-mtbeurobike-day-3-4-57 industry-nine-enduro-310-road-xd-r-freehubs-wheels-mtbeurobike-day-3-4-63

Offered in 27.5 or 29″ rims, the 310 will also carry the option for 24 or 32 spokes. I9’s Jacob McGahey says that the 24h option balances out the stiffness of the carbon rim and the burly 2.9-2.7mm butted aluminum spokes making a more compliant wheelset that should be better for lighter riders.


Otso Voytek fat bike plus hard tail carbon narrow q factor wolf tooth components wtc-46 Otso Voytek fat bike plus hard tail carbon narrow q factor wolf tooth components wtc-45

Starting at 1515g for the set with I9’s straight pull Torch hubs with almost every axle configuration imaginable, the wheels will be available in 5 weeks from dealers or through I9’s new Ano Lab which lets you customize the look of your wheels down to the individual spoke color. To make this possible, Industry Nine has made a huge investment in an all new anodizing facility that will allow them to run more colors at once and provide better throughput. With Stock, Plus, and Premium builds you’ll gain access to Level 1, 2, or 3 customization which ranges from stealth black, to wild rainbow.


This Torch road hub didn’t seem all that out of the ordinary, until you check out the freehub. Industry Nine calls this the XD/R as in XD Road. It is supposedly 1.8mm wider than the standard XD freehub which falls in line with current 11 speed road compared to 10/11 speed MTB HG freehubs. I9 didn’t have any information other than the fact that the standard exists, but it suggests that new road cassettes for XD freehubs may be on the way. The new XD/R is cross compatible with all I9 road hubs and uses the same road end caps for all of the current axle standard. Other than potentially allowing for lighter cassettes, the freehub is also 13g lighter than the HG road freehub and is available now.


  1. Miles on

    XD/R sounds like a way to get 12 speeds on a road size cassette. The Eagle cassette has that massive 50th cog domed inwards towards the spokes to gain a bit more space, but that obviously wouldn’t work with a significantly smaller cog. Very interested to see where this is going: 1×12 Red road group maybe?

  2. D on

    XD/R exists so that the freehub can be interchangeable with the wider 11-speed Shimano/SRAM splined freehubs without having to redish the wheel or use different end caps. Zipp has been selling XD/R freehubs for over a year now. The XD/R freehubs require a spacer when used with any XD cassette currently on the market.

  3. Miles on

    A little digging found the spec sheet for XD/R
    Of note is that it appears it will be backwards compatible with XD cassettes via a spacer.

    Now I’m just trying to guess the ratios. Seems like they would take advantage of the 10t capability, but almost equally unlikely to drop the 11t (ala XX1) given roadies’ penchant for small jumps. In that case it’s really just increasing the spread by 10%, hardly enough to justify dropping a chainring for serious road riding/racing. On the other hand, a 12 speed 10-42, or even 10-36 would be pretty intriguing for some riders…

  4. TheKaiser on

    From what the article says, this is the same width as current 11sp road stuff. With a wide ratio domed cassette it could go 12sp but it could also just be a way to get a 10t cog onto a more normal spread.

  5. Collin on

    I like the concept of the XD driver cassettes as they are less likely if not impossible to score the freehub body, but the price of the cassettes are crazy. A low-mid tier Sram XD driver is way more expensive than an XTR cassette. Never thought XTR would be for the budget consumer. If for road they can make it more affordable, I’d be for making the switch (assuming my wheels are compatible with a new freehub body) but at 200+ bucks for a mid tier cassette is crazy. I’ll stick with my 50-60 dollar ultegra cassettes.

    • Veganpotter on

      XTR cassettes are $260msrp. An X01 cassette is a barely more expensive but can last twice as long. For road stuff, a DA cassette is extremely expensive but nearly the same cost as a Red22 cassette. It’s not for an XD hub but again, far more durable from the steel.

  6. Dylan on

    That first wheel pictured…did nobody at I9 ever hear the saying “blue and green should never be seen, without a colour in between”?


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