From Oxburger Studios comes a new twist on the brick and mortar bike shop experience. Any of this sound familiar? 11 comments Swede1 on April 6th, 2017 - 8:49am Green color technology is exactly what I’ve been looking for!!! Reply ol shel on April 6th, 2017 - 8:56am The industry has created categories between each category. Most shops only have a few employees, none of whom are paid enough to have each style bike, nor do they have the time to ride all the individual disciplines. So, who’s to blame when the shop person isn’t more knowledgeable that you about one specific niche? Reply Bill on April 6th, 2017 - 8:58am I think this is really just a dig at how dumb the lego bicycles are. Reply Jeffrey Shore on April 6th, 2017 - 10:07am For it to be more realistic, the customer should find a bike he likes, then leave, go home and order it online. Reply Champs on April 6th, 2017 - 12:28pm Or he could have brought in his old bike for a basic adjustment and walked out half an hour later with a still-broken bike because they can’t fix it for less than $100 before the riding season is over. Reply LowRider on April 6th, 2017 - 1:59pm Then learn how to fix your bike. It’s not rocket science Reply Blockhead on April 6th, 2017 - 6:24pm Not rocket science, LEGO SCIENCE!!! It’s a snap. Reply BryceU on April 6th, 2017 - 4:44pm The same situation exists in other consumer markets. Instead of a bike, substitute a computer for personal use and you can make the same video of a guy walking into Best Buy to see/learn about the latest in Game PC builds. Reply Tyler Durden on April 6th, 2017 - 9:19pm I’m surprised to see no comments on armchair experts. The customer in this situation is no less stereotypical or frustrating than the shop employee; knowing all the details/specs/etc., but with zero real world skills or ability to even tell if a part is better or worse were they to ride them in a blind test… Back in my shop days, these customers were the worst! Reply Anonymous on April 7th, 2017 - 5:50am Someone is touchy. The customer asked lots of questions based on marketing materials he was exposed to, that’s not the same as being an armchair expert. An armchair expert would have an opinion of what is better, even if he had no real world experience with it. The closest he came to that was saying he wanted a new bike with modern geometry. But to an employee that is intimidated by all those things, they might appear the same. Reply Aaron on April 8th, 2017 - 12:06am Chapeau, that was great. Reply COMMENT HERE: (For best results, log in through Wordpress or your social media account. Anonymous/fake email comments may be unapproved or deleted. ALL first-time commenter's posts are held for moderation. Check our Comment Policy for full details.) Cancel reply This site uses Akismet to reduce spam. Learn how your comment data is processed.