From Oxburger Studios comes a new twist on the brick and mortar bike shop experience. Any of this sound familiar?


  1. ol shel on

    The industry has created categories between each category. Most shops only have a few employees, none of whom are paid enough to have each style bike, nor do they have the time to ride all the individual disciplines.

    So, who’s to blame when the shop person isn’t more knowledgeable that you about one specific niche?

  2. Jeffrey Shore on

    For it to be more realistic, the customer should find a bike he likes, then leave, go home and order it online.

  3. BryceU on

    The same situation exists in other consumer markets. Instead of a bike, substitute a computer for personal use and you can make the same video of a guy walking into Best Buy to see/learn about the latest in Game PC builds.

  4. Tyler Durden on

    I’m surprised to see no comments on armchair experts.

    The customer in this situation is no less stereotypical or frustrating than the shop employee; knowing all the details/specs/etc., but with zero real world skills or ability to even tell if a part is better or worse were they to ride them in a blind test… Back in my shop days, these customers were the worst!

    • Anonymous on

      Someone is touchy. The customer asked lots of questions based on marketing materials he was exposed to, that’s not the same as being an armchair expert. An armchair expert would have an opinion of what is better, even if he had no real world experience with it. The closest he came to that was saying he wanted a new bike with modern geometry. But to an employee that is intimidated by all those things, they might appear the same.


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