Chris Mogridge is the founder of Mercury Cycles, a wheel brand that, like so many of them, started out building wheels using catalog rims, hubs and spokes. Granted they were really good ones, but that’s the way most wheel builders that turn into wheel brands get going. Chris wasn’t a wheel builder. He’s a business man, and it shows through in his thought process. Use alternate retail channels to grow? Yep. Take advantage of the slump in bicycle sales to get a better deal on manufacturing? Yep. Try new things, fail fast, and cut losses? Yep, yep and yep. It’s all here, tons of real world business to get your own wheels turning.
For the full show notes, more pics and links to some of the stuff we talked about, check out The Build Cycle!