If the latest PR teaser from Italy is true, Campagnolo might be starting a Movement. Or, rather, a timepiece called Movement. Or something else entirely? The vague message reads as follows:
While the frame is important and certainly the most visible portion of the bicycle it must only maintain its form and is incapable of movement, much like the body of a sports car. A frame can be more or less rigid, more or less reactive, more or less aerodynamic but without transmission and wheels, it is little more than a beautiful yet immobile ensemble of tubes. A car with no motor, a watch with no gears a boat with no oars the unbuilt frame is a photograph that Campagnolo turns to video. The obsession with movement has led the Campagnolo company, over its 80+ years of history, to become experts of the subject. Stay tuned for big news, on the way shortly, by signing up to the newsletter on the Campagnolo website and be among the first of #thoseintheknow
We read this not necessarily that they’re starting a watch division, though they might, but more as they’ve got something new coming. And, honestly, we wouldn’t be surprised if they were the second major classic Italian brand to develop an e-bike system…
