Ever wonder how everyone’s favorite “enterPAINment” cycling trainer video brand started? Some of it was luck, but mostly it was just wanting something better than the frustration, misery and boredom that 90s-era DVDs and VHS tapes of people spinning had to offer. David McQuillen didn’t know how to make videos. Or license UCI footage. Or build a streaming app that’s now one of the world’s largest platforms for indoor training. But none of that stopped him. Here’s how he did it!

For more photos, show notes and links about David and The Sufferfest, head over to The Build Cycle!

What do you think?