While many bikes shown at the Philly Bike Expo are pricey custom builds, there’s a little something for everyone. And even if your budget keeps you from looking at bikes more than $1,000, there were still options – even if you’re looking to see what this gravel thing is all about.
In contrast to many bike brands, the roll: bicycle company actually started with a bike shop. When the owner and founder of the roll: bicycle shop in Columbus, OH wanted to supplement his line with affordable bikes with a custom twist, that gave rise to the roll: bicycle company which is now sold in many more shops than just roll:. The concept is great – customers can customize their own build with one of six stock colors, black or silver components, and different build options to create a bike that is uniquely theirs, but also one that doesn’t cost a fortune.
The AR:1 is the latest expansion of that line with a drop bar build using the same frame as their A:1, GR:1, and more. A flared bar from Salsa provides a comfortable position, while the SRAM Apex shifters take care of the drivetrain work. A zero offset seatpost was also added to help adjust for the different position of the drop bars.
The AR:1 is sold as a 1×10 with a SRAM VIA rear derailleur, and a smaller 34t chainring up front since the build uses a smaller cassette to keep the cost down.
Offering clearance for 700c x 40mm tires, the AR:1 rolls on Kenda Flint Ridge 40s. Shown above in British Racing Green, the AR:1 is also available in blue, white, orange, charcoal, and titanium. While the dropbar components added to the price slightly, the full build is still under $1,000 at $949 as shown above. The bike is available now.
