Wisconsin-based Trek knows a thing or two about custom paint jobs – just look at their successful Project One custom program. Recently, they upped the ante by adding six premium ICON paint schemes for their custom road line in 2018, and Trek announced today that these are also available on the mountain bike side of things – starting now.
Trek Project One ICON hits the dirt
Three Trek mountain bikes are now a part of the premium ICON program: the Top Fuel, Fuel EX, and Procaliber. This adds to the existing road lineup of the Madone SLR, Domane SLR, Emonda SLR, and Speed Concept. There are six ICON-specific paint options, each showcasing a different execution of gloss, flake, and depth.
Let’s check out out the different options.
Their words: “Up close, the Black Gold paint scheme is as classy as a tuxedo. From a distance, the metallic flake and the raised dimensional logos give it a golden texture and depth.”
“Is every one of your rides a vision quest? Prismatic Pearl is a psychedelic, mind-bending paint scheme on a different plane of consciousness. It morphs in changing light to show every color and shade in the rainbow.”
“Chrome Tour is the ICON scheme of choice for Trek-Segafredo’s Tour de France professional race team. Its multi-dimensional pearly white base color is complemented with oversized chrome red and black team logos.”
Brushed Liquid Metal
“No two Brushed Liquid Metal paint schemes are alike. Beneath the glossy finish, the unique hand-scuffed undercoat has an industrial character with a deep, smoky tint. Available on Project One road, mountain, and tri bikes.”
Candy Emerald Green
“This is a scheme worthy of envy. It has a high-gloss finish, double green tint, and dual candy green tonal logos. Green means ‘go,’ but this green scheme means ‘go fast.'”
Their words: “Refliptive is new twist on a coveted scheme of cycling’s past. Shades of amethyst and bright green flip to purple in changing light like a mood ring (if you’re always in a good mood). This scheme also features reflective logos.”
This one is too cool to show a picture of – only a video does it justice.
Trek is also running a limited-time promotion until January 31, 2019, covering the cost of a custom paint upgrade, or up to $500 towards a premium ICON paint scheme. Check out the link below to learn more, and Trek will cover the shipping to your local shop.