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Scott Sports makes a Bold partnership with indie mountain bike brand

Written by Tyler Benedict May 23, 2019 12:04 p.m. ET

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PRESS RELEASE: Multisport brand SCOTT Sports, established in 1958, today announces a strategic collaboration with Bold Cycles. The Swiss based company was founded in 2015 by Vincenz Droux in Biel, close to SCOTT’s global headquarters. Bold Cycles has earned a reputation as a radical innovator in the bike industry. Thanks to highly sophisticated technological frame solutions (like that hidden shock) and, as a result, winning several awards such as the Eurobike Award 2015/2018 and the Design&Innovation Award 2016/2019, Bold Cycles has come a long way in a short time.

Beat Zaugg, CEO SCOTT Sports: “Bold is a very promising start up company with highly passionate employees and a great vision. Their values and their innovation spirit fit very well to the culture of SCOTT. We furthermore see a great potential with Bold Cycles to serve a customer segment that wants to tailor their bike to their individual needs.”

Vincenz Droux, a passionate MTB enthusiast and multi-award-winning professional designer, will continue to lead Bold Cycles as the R&D mastermind. The company will be further operated by him with the help of his five employees as an independent brand but will be strategically supported by SCOTT with regards to sourcing, logistics, global distribution and marketing.

Vincenz Droux CEO Bold Cycles Ldt: “From an idea, a technology has grown, and based on our passion a brand was born. With SCOTT, a partnership has now been developed with which we are prepared for the future in an exciting market environment. With Bold, we want to remain at the forefront of innovation and surprise the bike world with new products. Within the SCOTT Sports Group we find the best conditions for this objective and we will be able to concentrate even more on product development. It remains our concern to maintain our independence and to stand up for it. With SCOTT, we are pleased to have a strong partner on our side who will continue and expand the path we have taken.”

Tyler Benedict

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Tyler Benedict is the Founder of Bikerumor.com, where he’s been writing about the latest bikes, components, and cycling technology for almost two decades. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel and ride in new places.

Based in North Carolina, Tyler also loves the Vanlife & family adventure travel and is always on the lookout for the next shiny new part and off-grid adventure.

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Tom

5 years ago

Hidden shock – why? Harder to service, harder to replace, potentially compromised kinematics. Just don’t see the point. At least with road, there’s the promise of better aero.

5 years ago

Reply to Tom

You’ve not noticed how high end bikes are trending towards cleaner lines then? AXS, internal cables, BMC’s road bikes?

Tom

5 years ago

Reply to Jo

Thus my comment on the promise of better aero.

pablo luzall

5 years ago

Reply to Tom

buddy of mine has one in switzerland – shock is very easily accessed via a cover – this is actually a very slick, incredibly well engineered bike

5 years ago

hidden shock – why not?

Tom

5 years ago

Reply to TJ

have you actually tuned a MTB suspension and done significant work on one? Fancy getting your nimble fingers into a muddy little recess to adjust compression/rebound? No thanks.

TimE

5 years ago

Reply to Tom

No one is forcing you to buy BOLD bikes. Back under your bridge please.

Tom

5 years ago

Reply to TimE

I hope you buy one so you can report back with actual user experience

5 years ago

Reply to Tom

Is your idea of doing “significant work” on a shock turning the rebound knob? You aren’t doing anything I’d call “work” on a shock with it still on the bike, and it doesn’t appear to be much harder to remove the shock than any other bike – if you’re so inept that removing one additional screw to open the ‘door’ is a hardship for you, you probably shouldn’t be trying to work on a shock anyway.

It does limit choice of shock, but most of the better shocks these days have all the controls at the trunion end, so it’s not much harder to get to for how frequently you’re likely to mess with them. Bold also keeps the shock clean (something the internet always seems worried about), and has lots of room for a bottle – something the internet is perfectly willing to compromise kinematics for.

My main gripe with Bold is you pretty much have to run a remote, so the acquisition by Scott makes sense – those guys love remotes!

Tim

5 years ago

Reply to i

Heat build up for shocks is a major issue so hopefully it is well ventilated or you may have issues on extended descents. This will also limit your shock choice for replacement/upgrade

collin S

5 years ago

The only benefit I would see would be the ability to have two water bottle cages however with the picture with the team, you can see bolts for the downtube cage but none for seat tube.

Chris Armstrong

5 years ago

How often are you servicing your shock Tom? As long as kinematics aren’t compromised I think it’s a fantastic design. I love the clean look! And no mud in the shock…even better. Do you want everyone on a Specialized Tom?