PRESS RELEASE: Multisport brand SCOTT Sports, established in 1958, today announces a strategic collaboration with Bold Cycles. The Swiss based company was founded in 2015 by Vincenz Droux in Biel, close to SCOTT’s global headquarters. Bold Cycles has earned a reputation as a radical innovator in the bike industry. Thanks to highly sophisticated technological frame solutions (like that hidden shock) and, as a result, winning several awards such as the Eurobike Award 2015/2018 and the Design&Innovation Award 2016/2019, Bold Cycles has come a long way in a short time.
Beat Zaugg, CEO SCOTT Sports: “Bold is a very promising start up company with highly passionate employees and a great vision. Their values and their innovation spirit fit very well to the culture of SCOTT. We furthermore see a great potential with Bold Cycles to serve a customer segment that wants to tailor their bike to their individual needs.”
Vincenz Droux, a passionate MTB enthusiast and multi-award-winning professional designer, will continue to lead Bold Cycles as the R&D mastermind. The company will be further operated by him with the help of his five employees as an independent brand but will be strategically supported by SCOTT with regards to sourcing, logistics, global distribution and marketing.
Vincenz Droux CEO Bold Cycles Ldt: “From an idea, a technology has grown, and based on our passion a brand was born. With SCOTT, a partnership has now been developed with which we are prepared for the future in an exciting market environment. With Bold, we want to remain at the forefront of innovation and surprise the bike world with new products. Within the SCOTT Sports Group we find the best conditions for this objective and we will be able to concentrate even more on product development. It remains our concern to maintain our independence and to stand up for it. With SCOTT, we are pleased to have a strong partner on our side who will continue and expand the path we have taken.”
