Last week we saw the return of the ENVE Trade In & Trade Up program to buy back your old carbon wheels and upgrade to the latest & greatest Enve carbon hoops. Now they’ve once again expanded the trade-in rebate deal to include ANY aluminum or carbon wheels. But it is for an even more limited time only, so act fast!

Trade alloy wheels for new ENVE carbon wheels

OPEN x ENVE UP gravel bike, limited edition Unbeaten Path carbon gravel road bike G series component collaboration

courtesy ENVE

Starting today, and running ONLY until the end of the day on Dec 3rd through Dec 10th, ENVE will also accept aluminum wheels in their Trade In, Trade Up program. Call it what you want – a Black Friday or Cyber Monday deal – but this limited time offer is probably the cheapest way you’ll find to get rolling on a new set of M, G, or SES series wheels anytime soon!

ENVE tells us they’ve already seen a bunch of trade-ins since last week’s return of the carbon-only deal, but we expect this alloy option will kick it up a notch (especially since there are plenty of alloy wheels that sell for less than this rebate, and who couldn’t round up an old set of aluminum wheels sitting around collecting dust somewhere!)

ENVE Trade-In, Trade-Up limited time carbon alloy aluminum wheel upgrades

The deal is otherwise the same as before, trade in a set of ridable alloy or non-ENVE carbon wheels to get a $600 credit or still a set of older ENVE carbon wheels for a $900 credit towards a new set of ENVE carbon wheels.


  1. Jeff on

    It is still not worth it to trade in wheels to then have to buy their over priced junk. Maybe if they just gave me $600 but taking into account their excessive mark up, that $600 is really only getting you like $150 of actual purchase power. Better to just sell you gear outright and buy a pair of nextie or LB wheels, or 2.

  2. Collin S on

    At $600 off, they are still excessively expensive. There are more and more examples of nice carbon wheels with good hubs for 1000-1500. Enve’s are still 500-1000 more even at this “discounted” price.

  3. Jason on

    Bunch of morons who don’t know what you’re talking about. I’ve run Enves on both road and mountain bikes. I’m 6’3, 230, and I ride hard. I’ve experienced zero issues with any Enve wheels, be it my personal wheels or any I’ve sold in my shop. Nothing but praise from my customers. You get what you pay for…now run along and buy your cheap, re-branded Chinese crap.

    • Jeff on

      Your shop must be under a whole pile of rocks to make a comment like that. There is more than enough evidence of the quality and durability of the wheels from companies selling direct. Also for the premium that Enve charges, there had dang well never be an issue, ever!! Just because people can cut your shop out of the transaction and get a better value for their $$ does not mean the the product is garbage. It show that you don’t provide any real value to the customer.

      • Jason on

        My shop offers “good, better, and best” to all our customers. I deal with everyone from snobs who only want top-shelf, to do-it-yourself’ers who buy the cheapest crap they can find online. As a mechanic, shop manager, and rider, I offer years of experience. If you’re happy with what you run, great. But my wheels will last longer, bail me out of tough spots more, and hold their value longer than yours. Where’s the “value” in buying two or three sets of cheaper wheels vs. buying one set of mine? I broke a spoke on my three-year-old M60’s 12 miles into a 30 mile ride in the middle of the Arizona desert…had to ride it out; my rim was as true as it was the day I laced it up. I’ve been on enough rides where my buddies’ days were done right there. Rock strikes? Again, I’ve replaced many of your “value” rims on my customers’ bikes.

        • LiquidSpin on

          I get that you’re experience with Enve is positive. However, making a statement like “But my wheels will last longer” you can’t prove. People ride alloy and carbon wheels from different manufacturers that are still holding up just fine.

          When people choose not to fork over thousands of dollars on a set of carbon wheels they are not “morons” We all earn our money and have every right to buy what we choose.

          The argument these days is: With the current market full of other companies producing carbon wheels like Santa Cruz, DT Swiss, Syncros, We Are One etc etc is it is worth it to buy Enve for the price or are the competing brands just as good or better than Enve that cost less?

          There’s nothing wrong with being a smart shopper who does their research and buys what they feel is “worth it”

    • blahblahblah on

      yeah im heavier than you and ride harder than you and my “Chinese crap” wheels are holding up better than the enves they replaced

        • Paulo Gilberto. on

          I call BS; you get a pro deal on Enve which puts them in line with HED or Reynolds in pricing so of course they’re good in your mind and the pricing isn’t out of line. Also the “I ride harder than all of you” is nonsense. First actually post relevant data E.g. ftp, max power, miles Conditions ridden on and elevation with the wheels. Can’t tell you how many guys say “ohh I put these through the wringer and they have a <3.8 w/kg Ftp <1500 watt sprint and only ride about 4000 miles a year on flat roads/trails.

    • Crash Bandicoot on

      This used to be the case years ago, the difference between Enve or Zipp and Reynolds and Chinese stuff was apparent you just didn’t have the cracking, poor trueness, terrible braking at all with Enve or Zipp prouducts, but these days? I just laced up a set of Light bicycle R88s for a friend to race Tri with with a set of DT 350s and he was all in (with Sapim Lasers) just under $700. Made me think about selling my Zipp 404 Firecrests as they were some of the truest hoops I’ve ever laced up.

  4. Tim on

    Renaming itself “Enve” transformed any complaint about price into proof of the complainer’s jealousy, and is Enve’s smartest ever decision (although that anti-flat thing they have in some tires also looks cool).

    • Jeff on

      People’s complaint about price is really a complaint about the lack of value. Why buy one Wheelset when you can get two wheelsets of equal quality from a different vendor?

      • Tim on

        Agreed, their value is poor compared to lots of other offerings. My point was that they’re good at marketing themselves to rich people.


COMMENT HERE: (For best results, log in through Wordpress or your social media account. Anonymous/fake email comments may be unapproved or deleted. ALL first-time commenter's posts are held for moderation. Check our Comment Policy for full details.)

This site uses Akismet to reduce spam. Learn how your comment data is processed.