Last fall ENVE started a limited time deal where they would pay you for old carbon wheels if you wanted to upgrade to their latest, premium American-made carbon hoops. Trade-In, Trade-Up was a big success last year, so they’ve brought it back to make end-of-the-year carbon wheel upgrades more affordable.
ENVE Trade-In, Trade-Up limited time carbon wheel upgrades
The concept is the same as last year, even though the discount is slightly reduced. If you have any older, ridable carbon wheelset at home collecting dust, Enve will give you a sizable trade-in bonus towards the purchase of one of their newest M, G, or SES series wheelsets. If you send in an old Enve wheelset you get a $900 credit, or a $600 credit for any other non-Enve carbon wheelset, from now until Jan 3, 2020.
ENVE VP Jake Pantone says the idea was originally just to get more riders to ride Enve’s latest M Series mountain bike wheels which had big flat-eliminating technical improvements. But Enve realized it made sense to include SES & G Series wheels too, to get riders on their latest tech.
It doesn’t matter what riding discipline, axle or freehub standard the old wheels you want to replace have, they just need to be in ridable condition. And the trade-in program is only open to US customers, either via local Enve retail shops or direct via Enve.com. That’s because Enve isn’t scrapping the old wheels like some upgrade programs do. Instead, Enve evaluates each trade-in wheelset to refurbish what they can, and either resells or donates the old wheels to get them back onto bikes again.
“Many of our customers own perfectly good wheelsets that are sitting in their garages collecting dust. These wheels have become obsolete by way of advancements in axle standards, tire volumes, and the growth of disc brakes.The true beauty of this program is that we are providing a convenient outlet to put these dormant wheelsets into the hands of someone in need. Last year, wheelsets that were traded in on our program were donated to cycling programs in developing nations, to high school mountain biking, and developmental road programs. Ultimately, it is our goal to find a home for each wheelset brought in on trade,” says Pantone.