For the second time this year, ENVE is making their premium M-Series carbon mountain bike wheels even more affordable, dropping the cost of entry down to $2100 a set. That’s still not exactly cheap. But for anyone looking for that top-level lightweight carbon anti-flat tech that Enve debuted on the original M-Series wheels back in 2017, another price cut definitely makes them more accessible.

ENVE x Industry Nine 101 M-Series carbon mountain bike wheels

ENVE M-Series carbon MTB mountain bike wheels drop price, with US-made Industry Nine 101 hubsWho would have thought that premium carbon rim maker Enve teaming up with premium hub maker Industry Nine would actually lower prices. Enve already dropped the price of M-Series wheels from their original $2980 down to $2550 earlier this year thanks to the start of their partnership with Industry Nine, built around their new premium 690 points of engagement Hydra hubs. Now they have added the option for i9’s more affordable 101 hubs to bring that price down to $2100.

ENVE M-Series carbon MTB mountain bike wheels drop price, with US-made Industry Nine 101 hubs

Enve says that working with the fellow US manufacturer just makes building wheels easier & cheaper, streamlining how they do business – hence the lower Hydra & now 101 pricing. Thus, the expanding strategic partnership will bring Enve’s M-Series rim tech into reach for more mountain bikers – that Wide Hookless Bead (M5 & M6) that all but eliminates the possibility for pinch flats and the secure fit Protective Rim Strip (M7 & M9) that does the same, plus protecting the rim & locking tubeless tires in place.

With the new Enve M + i9 101 you get Enve’s 5 Year Warranty & Lifetime Incident Protection for peace of mind. The Enve M carbon rims are all still made in the USA, as are the North Carolina-made i9 hubs. Industry Nine’s alloy 101 hubs get interchangeable freehub bodies for Shimano or SRAM XD, feature 90 POE for fast 4° engagement, and are warrantied by i9 for 2 years.

M Series wheels built with i9 101 hubs are available now from all Enve authorized retailers.


  1. The first paragraph should read “But anyone looking to be a poser and impress your friends with fancy logos, it just got a bit less expensive”. Only problem now is that Enve is getting to a price where the lowly peasant cyclist can afford them so you won’t get as much elitist credit from them.

  2. For cyclists who choose to (and can afford to) purchase higher end American made products, the further price reduction is welcome news. People who make fun of riders with higher end bikes and components sound bitter and jealous.

    • ENVE are no longer US produced. Mavic bought the company a few years back and to be honest the quality of the rims has decreased since the manufacturing has moved in to China. That is not to say that Chinese product is of lower quality per se but I reckon it was a cost saving exercise by Mavic (while still charging the higher prices) and now they are following with a cheaper RRP. I work in a highend bike shop and we do build a lot of expensive wheelsets. ENVE used to be our to go to brand but it has changed …

      • Mavic didn’t buy Enve. Amer Sports, the company that owns Mavic, bought Enve. Do you have any proof that the quality of the rims has decreased or that the production has even moved to China? Enve’s website says that their 100% of their carbon fiber wheel products are made in Ogden, Utah.

      • ENVE’s rims are definitely made in the US, along with a couple other components I believe (e.g. mountain stem). Their forks and bars are made overseas, though.

        Also, Mavic didn’t buy ENVE. Mavic’s parent company, Amer Sports, did. And it appears Amer Sports is looking to sell both companies now, for whatever that’s worth.

    • I don’t know. We Are One are Canadian made, lighter, with same hubs and a way better warranty. And they cost $1000. Is it ok if my products are higher end NORTH American made products, and I keep the extra grand for beer & chips?

    • “People who make fun of riders with higher end bikes and components sound bitter and jealous” – that’s because they are. Well said and couldn’t agree more.

  3. An M525 wheelset was spec’d on a recent bike purchase. The Hydra mech is quite noisy and draggy… the antithesis of the quiet efficiency of cycling. It can be quieted with a bit of grease on the pawls but that only lasts a ride or two. The front hub bearings are already a bit rough. The wheelset is quite light and the tubeless profile works well. They feel plenty stiff enough for their intended use. The internal nipples are annoying if truing is needed and i’ve got to wonder if they constrain rim design flexibility… for example, why no asymmetrical nipple offset?

  4. Love ENVEs, but you can only do so much to make a nice CF rim. I bought a chinese replica set off of ebay for $267 for sh*ts and giggles. They provided pics/details/links to their whole manufacturing process/quality control and for the price I said WTH. Laced em to my I9’s and put em through the ringer over the past year. At 410g per rim, and they’re still going strong after bike parks and rough Shenendoah Valley/Pisgah riding, they have been worth every penny. Oh and they have a replacement warranty. 🙂

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