For the second time this year, ENVE is making their premium M-Series carbon mountain bike wheels even more affordable, dropping the cost of entry down to $2100 a set. That’s still not exactly cheap. But for anyone looking for that top-level lightweight carbon anti-flat tech that Enve debuted on the original M-Series wheels back in 2017, another price cut definitely makes them more accessible.
ENVE x Industry Nine 101 M-Series carbon mountain bike wheels
Who would have thought that premium carbon rim maker Enve teaming up with premium hub maker Industry Nine would actually lower prices. Enve already dropped the price of M-Series wheels from their original $2980 down to $2550 earlier this year thanks to the start of their partnership with Industry Nine, built around their new premium 690 points of engagement Hydra hubs. Now they have added the option for i9’s more affordable 101 hubs to bring that price down to $2100.
Enve says that working with the fellow US manufacturer just makes building wheels easier & cheaper, streamlining how they do business – hence the lower Hydra & now 101 pricing. Thus, the expanding strategic partnership will bring Enve’s M-Series rim tech into reach for more mountain bikers – that Wide Hookless Bead (M5 & M6) that all but eliminates the possibility for pinch flats and the secure fit Protective Rim Strip (M7 & M9) that does the same, plus protecting the rim & locking tubeless tires in place.
With the new Enve M + i9 101 you get Enve’s 5 Year Warranty & Lifetime Incident Protection for peace of mind. The Enve M carbon rims are all still made in the USA, as are the North Carolina-made i9 hubs. Industry Nine’s alloy 101 hubs get interchangeable freehub bodies for Shimano or SRAM XD, feature 90 POE for fast 4° engagement, and are warrantied by i9 for 2 years.
M Series wheels built with i9 101 hubs are available now from all Enve authorized retailers.