Enve’s new limited time Trade In and Trade Up wants to get more cyclists riding their latest American-made M Series, G Series, and SES wheels. So if you have an older, ridable carbon wheelset, either from Enve or any other company, Enve will give you a hefty trade-in bonus towards the purchase of one of their new sets of carbon wheels.
ENVE Trade In & Trade Up limited time upgrade program
It’s pretty simple. If you send Enve back one of their own used carbon wheelsets, Enve will give you $1000 off a new set of wheels. Send back any other wheel maker’s carbon wheels and they’ll still give you a $700 discount. The only limitations are that the upgrade program is only available in the US, and the wheels have to be in ridable condition, ie. not crashed or broken wheels.
Enve is pretty psyched on their latest M-series wheels for making flats a thing of the past, the G-series for grinding away the gravel, and the SES wheels for delivering race-worthy aero & stability gains.
To get in on the upgrade deal, carbon wheel owners/buyers can go through a local shop dealer, through a number of participating online retailers, or even direct to Enve. They’ll even pick up the tab for return shipping your old wheels.
Enve recognizes that their wheels aren’t the cheapest on the market, and they want to reward long-time customers with a deal on getting the latest carbon tech, as well as a chance for cyclists who bought other lesser wheels to step up to their premium offering.
“Our message with the ENVE Upgrade Program is simply that not all carbon is created equal, and we want our people to have the best ride experience they can have on a bike. Since day one ENVE has been focused on building a no holds barred carbon rim; we don’t take shortcuts to cut cost, and we manufacture in the US because it allows us to make a better product. Our goal at ENVE is to simply produce the best. It is our hope that this upgrade program will give more riders access to the ride experience that ENVE ownership delivers.”
The Trade In and Trade Up program is available for a limited time only. But US buyers do have until the end of 2018 to get a new set of wheels sorted out. All wheels purchased through the upgrade program are still backed by the Enve Factory Warranty that includes lifetime incident protection covering free repair/replacement of any impact damage to the original owner.
