Not only has Canyon//SRAM delivered one of the longest-running title sponsorships of a Women’s World Tour professional road cycling team, but they’ve also managed to churn out colorful eye-catching kit since 2015. Now backed by an Estonian cryptocurrency exchange called ZondaCrypto, Canyon//SRAM are back with new pink, purple & lime green swirls for a flashy new year of road, gravel & cyclocross racing.
2025 Canyon//SRAM ZondaCrypto pro women’s cycling team kit
Canyon//SRAM called their 2024 season their best yet. Hard to argue with after Kasia Niewiadoma’s standout year, starting with a La Flèche Wallonne win and topped off with a victory at the Tour de France Femmes avec Zwift. Now the team will come back for the third year in a row wearing race kit made by title bike sponsor Canyon, in their great and growing Canyon soft goods line-up, and now with a new crypto sponsor sporting a fresh gradient look for their pink, red, purple, turquoise & lime green colors.
This new 2025 kit design is titled Infinitum, designed to embody the energy that drives the team riders, “…the dynamics, the highs and lows and the incomparable moments of a cycling race“. In our thoughts though, it’s another great new bright kit design that should stand out in the peloton, and be popular for amateur fans alike.
This is the kit that riders like Zoe Bäckstedt, Tiffany Cromwell, Chloé Dygert, Katarzyna Niewiadoma, and the rest of the team will be wearing in upcoming road, cyclocross, and gravel races in the coming year.
While many pro team kits just scream like a billboard for sponsor company logos, a few teams like Canyon//SRAM & EF Pro Cycling manage to let their bright colors & patterns build team visibility. And in the meantime, they create striking designs that cycling fans will actually want to actually wear themselves.
Canyon//SRAM ZondaCrypto Infinitum – Kit availability
Last year’s 2024 Harmonic Rift kit is still available directly from Canyon.com and their app for a couple more weeks. Then, from mid-January, the new 2025 Canyon//SRAM ZondaCrypto Infinitum kit will be available.
You can already preview it now.
Pick from the 130€ women’s or men’s short-sleeve Aero Jersey and the 180€ women’s or men’s Bibshorts to start. Then, they’ll likely add more cycling items like aero gloves, wind vests, long-sleeve jerseys & skinsuits as the season progresses, plus plenty of casual fan wear, too.
