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Editor’s Note: Yes, this is a long story, but it’s awesome. Even the Specialized folks liked it. *wipes nervous sweat from brow* But if you want just the tech facts (plus claimed weights and more), we have a Cliff’s Notes version here with additional info.

The first words out of anyone and everyone’s mouth when they got wind that I was at a Specialized product launch called “Adventure Camp” (aside from “Wait…wtf?!”) were, with few exceptions, “You drink the kool-aid yet?”

And the answer is: “Is that what the kids are calling moonshine these days?  Because in that case, yes… yes I did.” In fact…I drank so much of it the first night that I literally punched myself unconscious. Fist to head… head to pillow… Woke up with a throbbing temple and no clue where I was. Look, I’m not saying I have issues. I’m just saying… that… there’s like… this friend of mine, right? And he… like… sometimes, like… punches himself? In the face? To, like… stop… feeling so much? And he’s like… totally not me. Totally.

And sure, maybe there was a little kool-aid passed around during the initial presentation of the bikes and products the next morning; a story about how Specialized was born and bred on adventure and how the direction of the company had been hijacked by popular cycling… ostensibly pulled in a direction it had never intended to go by the uncontrollable tides of public opinion. But that was a mercifully brief offering. We’d heard these stories before, in their various iterations. What we really wanted to know was “When are we going to get to go ride bikes and shit?”

Also… this was “Adventure Camp” and as everyone knows, at camp you drink “bug juice,” not kool-aid. Fucking duh-ee.

I pulled up to the compound that first evening early enough to hide from the sun, but late enough to watch the shadows grow and the clouds do their thing. An amazing piece of property that I’d ridden past hundreds of times when I used to live in the region. So why was I there? Certainly not because I have any kind of skill or experience (or interest in) objectively reviewing product. Tyler was traveling. Zach was at PressCamp. So they asked me.

“Can I write about it the way I want?”

“Sure. You might not get invited back to any product launches though.”

“Pffft. You mean YOU might not get invited back.”

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My home away from home.

I made my introductions and pretended that (sometimes) maintaining a blog about being a drunk, emotional wreck of a human (on a bike!), and writing a monthly column for another magazine even remotely qualified me to be there as a “journalist.” And anyway… I wasn’t there to journalize. I was there to ride bikes in Pisgah for a few days with friends and strangers. I was just going to have to write about it later. (Wire the money into my Cayman’s account, as per usual, Tyler.) As we sat around the fire that night and I asked for everyone’s name (for the third time) the introductions somehow morphed from “name” into, “name and something interesting about yourself” and then on to “name, something interesting about yourself, and a dad-joke.”

Fuck. Because not only is there very little interesting about me (that I can and should talk about publicly), but the only jokes I could think of were… unbecoming. So I sat there like a deer in the headlights, wracking my brain to come up with anything half-way appropriate… and still managed to be the only person who told a joke with the word “cock” in it. (Yay for me. (And Bikerumor.))

Sharing aside, sitting around that fire with a bunch of old friends and new friends was a pretty good start to the week. Did they feed me kool-aid? Try to indoctrinate me? Meh.

Leaving CrossVegas one year, I found myself in the car with a few Specialized employees… and I’ll admit… I totally thought that maybe they were part of a cult. Because there was this bizarre gleeful pep to their seemingly non-stop jabber. Like in a “Hey gang, wasn’t that the best day ever?! OMG!! Let’s go get milkshakes and bathe in virgin blood!” way. You know what I mean?

But come on…everyone has their own. And I’ve willingly drank the kool-aid from other companies for years. And not long ago, when two ambassadors for a line came in to show me the product for the coming year, and address the elephant in the room of said company’s recent announcement of their giant dickslap to every local bike shop that’s ever pushed their brand…they seemed all too much like cult members themselves; albeit confounded by Reverend Jerry Wayne’s decision, but still compelled to tow a party line. “The Reverend’s got a plan… you’ll see.” How that plan will affect me remains to be seen, but I can’t help but feel a little like the virgin sacrifice. (Yeah. I forgot to mention to y’all that I’m a virgin. In case you couldn’t already tell.)

photo 1 (24)

Totally not my kid. (Immaculate congestion) Yes, I realize this is upside down on your mobile device. I have no idea how to fix that.

Maybe it’s that Specialized’s particular kool-aid is just (over) aggressively trademarked…but regardless of how people feel about the bikes, they typically feel a certain way about the brand. Certainly woe be to anyone who inadvertently comes anywhere close to their recipe… or to maybe even using names of things that they may or may not have used in their recipe….because they’ll sue your ass. (Just kidding.) And unlike the inner workings of Scientology, that isn’t any kind of secret. (No, but seriously, they will.)

Even if you’ve hated on the brand, every single one of you (except Vee) has watched the Specialized Adventure Dispatch videos. And even if you hated on the videos themselves, every single one of you (except Vee) has felt either inspired or jealous when it was over. Inspired to go out and do something similar… or jealous that your life is such a far cry from what you just watched. Admit it…They’re good. Damn good. In fact, insofar as “get outside on a bike” propaganda goes, it’s some of the best out there… from production value to content. And for my own part, I liked seeing friends like Ty Hathaway, and Sarah and Tom Swallow…and icons like Doom and Ultraromance getting props for doing their thing. And yeah, it’s Specialized… and not (insert favorite cult…I mean brand… here). But come on…if Apple decided to make the same video… would we still feel even half as vexed? (Probably)

The only real question is: when’s my video coming out about me doing rad stuff? Because I’ve already written it in my head and acted it out in the mirror and everything. And let me tell you… It… Is… Gold!

That Specialized would get into the adventure market was a no-brainer. Because with the exception of e-bikes (at least according to the manufacturers of e-bikes) the adventure market is the only currently growing segment of bicycle sales.  Adventure-Camp was the launch for their reintroduction of the Sequoia; a bike that has been through a few iterations over the past 30 years.

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A little unnecessary history: Specialized debuted the Sequoia in the early 80’s. It was, at the time, a true touring bike. A steel road machine with slack angles and long stays, developed in part by Jim Merz; one of those cycling pioneers whose interest in bikes was to ride them stupid long distances with all of the things he needed loaded on in various fashions. Canvas sacks strapped to racks which were strapped however they could be to bikes. Back when road bikes still took the road less traveled. Look through any decent book about the bicycle written anytime before the 80’s and you’ll find more than a few photos of some helmetless individual in short shorts and a wool sweater riding a ten-speed with 27×11/4 tyres up some snow-covered pass. (Wait…where did I see something like that recently?)

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Old vs New. Guess which is which.

But in the early 80’s, many of the riders who sought out that kind of terrain and space found themselves gravitating toward the growing sport of mountain biking. The versatility of this new style of bike made all the sense; wider tires and burly frames that were better poised to take people a little further into those remote places. That left the road market to become…well… what it became; aggressive geometries made almost exclusively for pavement. Stiff frames…very little tire clearance. Less about getting lost and more about winning the group-ride. (Or race…I guess.) Eventually, the Sequoia resurfaced, in the “comfort road” category. Taller head tube, longer wheel base, more tire clearance…a bastardization of the style of riding Grant Petersen was championing… just marketed to a crowd that favored a different aesthetic; polo shirt tucked into high-waisted, relaxed fit jeans held aloft by braided leather belts… Sans irony. (The irony crew came later. I will seriously rip those baggy 90’s jeans off your person and flog you with them. (The safety-word is “zertz.”))

Two nights before I went to the event, I fell asleep thinking of Specialized. Not a thing I’ve ever done, admittedly. I was thinking about their whole Adventure Dispatch thing. About their approach to bikes. About the kind of people who typically gravitate toward the brand. About what they’ve represented in bike culture for the past 30 years. About their attitude toward competitors. About their beginnings. And about their name. How ubiquitous it’s become for so clunky a word. Specialized. I said it aloud enough times that it quickly became nonsense sounds. Specialized. Specialized. Specialized. Specia……zzzzzz.

That first morning, as we sat Indian-style in a circle… (Sorry… cross-legged. It’s camp, remember?)… Erik Nohlin (aka @hellhommus on the Insta-face) gave us a little rundown on the bike’s history…and why they were reviving it. And why now. Erik is the man primarily responsible for the success of the Adventure line. Through his own charisma and connections, he’s forged a path that legitimately put the brand on the map for their efforts, rather than relegating them to a pale and pedestrian coat-tail ride. Outside of making good copy, there’s some truth to Erik’s line about the brand’s direction being hijacked. As the sport of cycling’s popularity grew, this certainly was not the predominate direction. So Specialized followed the currents. And that’s always been their strong suit. Taking what is becoming popular and making it their own. At times in ways that are undeniably bullish. But always in ways that push the industry.

2017-Specialized-Sequoia-gravel-adventure-road-bike-ride-experience03

photo: Watts Dixon

They’d recently dipped their feet into the growing adventure market with the Awol in 2014, but with the addition of a carbon fiber fork and size specific butted tubing, the Seqouia was to be more refined. (And possibly not 30lbs out of the box.)  And even if they were late to the adventure party, there was no question as to whether they’d produce a quality bike. (They have the resources to do things right, so they fucking better…right?) No… the question was, when they finally did it, would they pretend like they invented the entire genre. And the answer is… maybe? And also… does it matter? Because if Specialized is on your radar, then they’re on your radar… regardless of what they do or don’t tell you about their approach to bikes. And chances are, if you’re already eyeing them warily, then you’re not who they’re talking to. Because there’s a whole world of wide-eyed neophytes out there ready to pursue this “new style of riding” and who’ve been brand loyalists since their first Rock Hopper. And again… they have the resources to do it right. So chances are… that’s what they’re going to do.

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Erik explains the color palate; muted tones meant less to stand out and more to blend in with their environment. “How delicate, this rose…” (what?)

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Kevin explains which bag is for food and which bag is for your speedo.

After the morning propaganda session, we spent the next hour getting our bikes ready to ride. We would be riding the Sequoia Expert, the premier offering in the line. While all the models would share the chromoly frame, both the Expert and the Elite would be equipped with Specialized FACT carbon fork, while the base model would sport a chromoly fork. Also featured on the Expert were SRAM Rival hydraulic disc, the Specialized Adventure Gear Cruzero wheel (tubeless ready) with the new Sawtooth tire (700×42) (developed by @hellhommus himself)) and the Specialized FACT carbon CR-G seatpost. Also, the bike…Fuck this… just look at pictures or ask questions in the comment section. I’ll answer as best I can.

We’d be outfitting the bikes with a new series of bags, dubbed the Burra Burra. Weatherproof and with welded seams, they’re pretty in line with most of the bags coming out, with the exception of the seatbag, which includes an alloy stabilizing bracket that mounts directly to the seatpost.

Specialized BURRA-BURRA-STABILIZER-SEATPACK_BLK

EOS5DMKIII-EAW-20160623-AJ2A3622

While it’s good to see so many companies making these kinds of bags, I admit to being a little disheartened that the market-share is being pulled from the companies that helped pioneer them. Yes, admittedly some of them would possibly have trouble keeping up with the growing demand and staying true to their own roots… and yes, there will always be those of us who seek out handmade and limited run products… and yes, most of the bags coming out via the larger manufacturers, the Burra Burra series among them, are undoubtedly of high quality. But alas… don’t forget the struggle… don’t forget the streets…

Specialized Sequioa Geometry Chart

At 6 feet tall on the dot, I grabbed a 56cm. With a slight seat adjustment, it was exactly what I needed.  Bags were loaded, food was packed… and we set off to explore.

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photo: Watts Dixon

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Feeling out the bag. Tons of room for two beers, a sandwich, tool, pump, food, shirt, hat, sex toys, etc…. photo: Watts Dixon

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Tons of rack and bottle mounts. photo: Watts Dixon

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The Sawtooth tire, which hooked up like a motherfucker to just about every surface we rode. photo: Watts Dixon

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Can I admit that the Specialized saddles have always been out the door perfect for my nether region? photo: Watts Dixon

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Ummm…Was ist das? photo: Watts Dixon

EOS5DMKIII-EAW-20160621-AJ1A7252

Chasing a Swallow.

We did everything on the bikes. Pavement to gravel. Gravel to dirt. Dirt to hero-dirt. Hero-dirt to gnar.  (Ugh. “gnar.”)

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Climbed gnarly. Descended gnarlier.

Maybe… I’m a bit of a moron (probably). In that I like riding bikes enough that rarely do I dislike a bike. So making judgement calls on how a bike rides is often…difficult. Because I’m just always stoked to be on them. But the upshot, and something I am by no means even remotely mandated to say in this situation, is… that I liked riding this bike. A lot. And for the next two days, that’s exactly what I did.

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Hot boyz…and girlz. But come on… this is the bike industry. (What a stupid fucking swordfight.)

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2017-Specialized-Sequoia-gravel-adventure-road-bike-ride-experience01

photo: Watts Dixon

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I spent a lot of time chasing Erik up and down hills.

I spent a lot of time chasing Erik up and down hills.

EOS5DMKIII-EAW-20160622-AJ2A3172

Hurl and I never once ran out of Surf Punk songs to sing to each other. Shoulder hopper.

Moi was kind of the best…

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The key to coaxing the pinot out is to gently squeeze the sack. photo: Hurl

photo 3 (22)

photo: Watts Dixon

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photo: Watts Dixon

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Yes!

No!

No!

hellhommus editHere’s the disclaimer part of the article: (Naturally at the bottom.) I own a bike shop. A bike shop that does not sell Specialized. Yeah. But that’s less about their brand and more about my own. Our niche has always been smaller lines. Some of that is our size. Some of that is our ethos. And some of that is the fact that there are already established dealers for the big brands in my town… and that chances are we don’t quite have what they’re looking for in a dealer anyway (like, say…a modicum of professionalism.) We’ve certainly been told as much by ANOTHER big brand. Would I carry Specialized? Yeah… of course. Fish in a barrel, right? But I’d do it on my terms. And therein lies a part of that problem. Because I don’t know if that’s their game. The one thing I will say about Specialized is that as much grief as people give them for being a bully (often rightly so…), they’ve always been committed to bike shops. And yes, I could say a lot about my distaste for concept stores, and pressure to carry too many bikes, or to squeeze other lines out… but they aren’t in chain stores. And I admit, as a shop owner, whether I carry them or not…I like that. A lot.

I enjoyed getting to talk to Benedict about his own relationship with the brand, a connection that seems incongruous to say the least. But whatever you think about that guy, he’s about as genuine as they come. Sure he has his affectations and quirks (ask him about his Instagram symposium sometime)… but the fact is…we all do. Just some of us are a little more…magnetic….charismatic. And Benedict is almost mythological in his charisma. An archetype. An embodiment. And dare I say that was his intention? When I asked if anyone had ever given him grief for selling out, he kind of shrugged and said that it hadn’t really come up. Which seemed… surprising…until you realized that if it had come up, he wasn’t really paying attention. He was too busy doing his thing.

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He’d been approached by Specialized before and declined… deciding to “build his brand” a little more. And you can’t deny that he has.  Whatever you think about his signing to a “major label,” his own brand has been built such that if he one day walked away… he’d be unscathed. Because he would just keep doing his own thing. His needs and wants and goals aren’t based on how he fits into Specialized’s vision… but on how they fit into his. How can you not respect that?

Chasing Erik up and down hills on the second day, we had the opportunity to talk a little about the Specialized brand, his own history with it, and the direction he’d like to see it go. He likened the Adventure line to a pirate ship currently docked in Specialized’s harbor. It’s a good image: A band of rogues pursuing their own direction against the grain of the larger fleet. “Man…” I said, just before he dropped my ass like a bad habit down a series of steep swithcbacks, “just as long as y’all aren’t a squad of black-ops mercenaries brought in to help that fleet take down enemies of the state. Because that would suck.”

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So like I was saying… When does MY video come out. I’ve got “it”… I promise.

See below for more on the bikes and bags.

All photo creds go to Beth Welliver and Specialized unless otherwise noted.

If you like what you read, go read more of Watts’ stupid fucking writing here: THE REVOLTING COGS . (He promises to update it soon(ish))

…Or follow him on instagram at @revoltingcogs (…or, you know… don’t.)

…Or write to Specialized and demand that they give him a Dispatch video of his own. (…or, you know… don’t.)

And if you didn’t like it… you know what to do.

hellhommus edit

 

Specialized Sequoia Expert

The top of the line Sequoia Expert will sell for $3,500.

The Elite will run, $2000.

The Elite will run $2,000.

Specialized Sequoia

And the base model will run $1,300.

Click on the following to enlarge and see what’s on them:

2017-Specialized-Sequoia-Expert-specs

2017-Specialized-Sequoia-Elite-specs 2017-Specialized-Sequoia-specs

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The Burra Burra pizza bag, MSRP $100

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The Burra Burra framepack, available in three sizes ranging from $90-$110

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The Burra Burra top tube pack, MSRP $50

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The stuff cage, MSRP $30

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The drypack, available in two sizes, from $40-$45

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The Handlebar Harness, MSRP $90, with the accompanying stuff sack at $40

Is that enough things for you, Tyler? Gawd this is tedious.

Editor’s Note: No, Watts, there’s never enough.

Specialized.com

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134 Comments
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80
80
5 years ago

Can someone that actually has whatever it takes to read this terrible feature tell me what was said?

I feel like there’s an angle here, but I can’t handle this writer.

Comrad
Comrad
5 years ago
Reply to  80

Yeah this was pretty cringey

bob
bob
5 years ago
Reply to  80

It said some stuff you don’t usually read in press releases, then some other stuff, was worth a read to the end for this reader. I think the ‘angle’ was write it as you see it and who cares about the bike details, look them up if it interests you. This was more about something I’m actually interested in from someone with what seems like a good appreciation of it all. Good article.

TJ Walker
TJ Walker
5 years ago
Reply to  80

Most entertaining post I’ve read on bikerumor in . . . well maybe EVER. More of this please.

Watts
5 years ago

Do you even really want to know, 80? (Btw…that’s a pretty stellar first comment. Kudos.)

b_p_t
b_p_t
5 years ago

So many thumbs down

Darioras
Darioras
5 years ago
Reply to  b_p_t

Just the base model

ted sanchez
ted sanchez
5 years ago

if i don’t have tattoos and don’t listen to metal, am I allowed to get this bike?

Watts
5 years ago

On a scale of one to two (the most common thumb ratios for most people) how many and why, b_p_t? I’m legitimately curious. (Also…kind thanks.)

Watts
5 years ago

You can get it, ted sanchez…but it’s always possible that no one will get you. (I get you, buddy.)

Carlos
Carlos
5 years ago

Oh look, the children have discovered swearing.

*Slow hand clap*

Utter rubbish, Bikerumor. Expect much better from you folks.

Kernel Flickitov
Kernel Flickitov
5 years ago
Reply to  Carlos

There are a multitude of sites that maintain your myopic view of culture where everybody is a carbon copy of yourself. You are free to change the channel any damn time you please. That’s a beautiful thing, embrace it fully!

RP
RP
5 years ago

This is satire, right?

Skinny
Skinny
5 years ago

I enjoyed Watt’s long form, philosophical exploration of Specialized as a brand (thanks), especially since all other internet discussion seems to be pretty polarizing and irrational. Either way, sounds like a downright decent weekend (beers, bikes and lakes are hard to beat).

Being more on the fanboy end of the Spesh spectrum, as well as having spent a bit of time looking at a new whip to handle non-road duties, I’m excited to check out the Sequoia in the flesh

ronshev
ronshev
5 years ago

I read the first few paragraphs, and immediately skipped here to the comments to see if anyone provided a summary of the bike so that I didn’t have to read through whatever that is/was up there any further. lol wtf?

Jimmy
Jimmy
5 years ago

Do you have any actual tubing specs, like diameter and wall thickness, for any of the sizes? Or actual frame or complete bike weights?

Any actual specs on thsoe tires -tpi, weight, actual width on whatever width rim they were on?

How did the 1:1 low gear work out?

I’m not up on flat-mount standard. Could someone downsize to a 140mm rear rotor if they wanted to, or is the geometry of the rear caliper mount made so that it’s 160+ rotors only?

The pizza bag looks like it’s meant for a platform front rack. I assume their existing pizza rack, or is there some other new front rack Specialized has in the works? Did any of the Sequoias have the pixxa rack mounted? How did it hold up?

Jimmy
Jimmy
5 years ago

15mm through axles or? Boost spacing or whatever is hot these days? Was there room for a fender in there with those tires, or at least more tire, say a 50mm?

Joenomad
Joenomad
5 years ago

Pass the Pinot! Did you also vote on who had the worse tattoo?

esteban
esteban
5 years ago
Reply to  Joenomad

i got a laugh out of “propaganda session” but the bike i dunno know, curly handlebars and skinny tires is asking for trouble on loose surfaces

Timothy Guarente
Timothy Guarente
5 years ago
Reply to  esteban

Or fun.

Old fut
Old fut
5 years ago

I kinda liked it. Probably the dad joke got me line got me.

Old fut
Old fut
5 years ago

So much so I can’t type coherently.

Johnny Adventure
Johnny Adventure
5 years ago

I bet I can catch a ton of Pokemon out riding on this rig.

Phil
Phil
5 years ago

Not very informative, highly entertaining

Crash Bandicoot
Crash Bandicoot
5 years ago

Gave up on the article before he even talked about the bikes so basically 19 paragraphs in.

riley martin
riley martin
5 years ago

coors beer….really!!!!!!……of all the beers to choose from they pack the bags with that CRAP. next to pbr, it is one of the top of the “unable and unwilling to drink” fizzy water with a head….c’mon SPC you can do better than that!!!!

bill
bill
5 years ago

i’d rather ride an AMF

esteban
esteban
5 years ago
Reply to  bill

yes , i love my stumpy but now that i know what spec is all about i could never buy another

IAmHipAFialized
IAmHipAFialized
5 years ago

Another step in Specialized’s relentless race to become more “hip” and relatable, instead of coming off like the giant super company they are.

I hope people see past this generic hipster marketing and stick with companies that have been pushing these vibes out of personal interest instead of profit.

MD
MD
5 years ago

Hot damn! Nailed it. Up vote up vote

James Fryer
5 years ago

Yeah, who needs profit!

J
J
5 years ago

I read the whole thing and now I want my free water bottle…. oh, wait, maybe that wasn’t part of the Prost goes specialized.

Er, can it be?

Barrett
Barrett
5 years ago

Nice contrast to the rest of the articles exploding about the bike, good job. I like Eric’s pirate ship comparison. I’ve been a spec hater for a while, but after following Eric for a while he’s put a face to his part of the brand and I dig that. Probably wouldn’t by a Tarmac or Epic anytime soon, but I’ll look hard at the AWOL and Sequoia.

Also, I feel for the small batch bag dudes. Hopefully they’ll hang on to their nitch and the big guys will do their thing.

Steev
Steev
5 years ago

Far too much effort spent trying to sound “edgy,” far too little actual information. And that head-punching thing doesn’t exactly establish credibility.

Steev
Steev
5 years ago
Reply to  Watts Dixon

Touché.

Andy
5 years ago

Immersive writing and style with an honest opinion. Better than Bike Rumor’s usual boring babble. Cheers.

MH
MH
5 years ago

Good analysis of the brand up until making the claim that Specialized isn’t found in chain stores. Maybe not a “chain” like Walmart, but how do you explain Mike’s Bikes in the Bay Area?

Bald Ben
Bald Ben
5 years ago
Reply to  MH

It’s a regional IBD with multiple locations, compared with something like Performance or Wal-Mart. Plenty of bike shops have more than one store. That’s how.

Sammybikes
Sammybikes
5 years ago
Reply to  MH

Ahhh key phrase there “In the Bay.” local chain, privately owned, with each shop having its own character. And they didn’t get 12 locations by sucking at what they do.

Chip
Chip
5 years ago

Watts, serious question. How many tattoos will I need to be considered an elite photographer?

Just kidding. I already sport a life size tattoo of myself. And absolutely nothing will improve my photography skills.

The Utter Rubbish was enjoyed. A decent break from my too serious day.

Standards
Standards
5 years ago

Ok so no more double standards for commenters who have opinions or cuss words who are currently edited out of dialogue. Last week I had a comment removed for an opinion with no cuss words. BR simply did not like my opinion. Sent it twice, and twice removed.

On a side note, it’s refreshing to have an edgy fun story for once. Keep them coming please since it has soul BR is not known for. Nothing wrong w/ going against the norm of boring bike stories, blah, blah, blah. Good to see more fun articles.

Kristi Benedict
Admin
Kristi Benedict(@kristibee)
5 years ago
Reply to  Standards

We moderate these articles differently, obviously, but will continue to moderate our other posts as we have done. Any questions about our comments policy, check here: http://bikerumor.com/comments-policy/

-Kristi

postophetero
postophetero
5 years ago

My first thought was of KristiBee and her disdain for foul language…guess Tyler’s in the doghouse for the week eh?!

Kristi Benedict
Admin
Kristi Benedict(@kristibee)
5 years ago
Reply to  postophetero

😉

Dave T.
Dave T.
5 years ago

Best thing I’ve read on BikeRumor in a decade. Thank you, Watts.

myke2241
myke2241
5 years ago

Read a bit and I had to stop. It felt like I was reading a lobbying piece. Didn’t leaving that happy feeling one could expect fro adventuring riding. Rather it appeared more like a article disguised as a ad.

Btw I don’t recall a article this long for any other manufactures. My memory is probably bad.

B Yates
B Yates
5 years ago

been too long since we heard form Watts, and will eagerly await the next dispatch.

Grind My Gears
Grind My Gears
5 years ago

Overall, fun stuff.
So why not just call out Salsa? Why beat around it?

“and address the elephant in the room of said company’s recent announcement of their giant dickslap to every local bike shop that’s ever pushed their brand…they seemed all too much like cult members themselves; albeit confounded by Reverend Jerry Wayne’s decision, but still compelled to tow a party line.”

GB
GB
5 years ago

Worst. Review. Ever. Please no more. Having actual factual information in the review is helpful.

Groghunter
Groghunter
5 years ago

Gotta love some people being so offended by one article’s different tone that they immediately whip out torch+pitchfork combo…

Flatbiller
Flatbiller
5 years ago

Mumford & Sons have a new album out?

@MH:

What constitutes a chain store? Mike’s Bike was one shop at one point back in the 60’s in Marin. I guess he disappointed you by being too successful as one shop and opening up more-than-one, which according to your underground cred, means selling out.

Here’s another one: Mike of Mike’s Bikes is…Mike Sinyard?! Dun-dun-DUN!!!

Allan
Allan
5 years ago
Reply to  Flatbiller

LMAO awesome.

Mike
Mike
5 years ago

I honestly can’t decide if I love this or hate it. It’s like a Taylor Swift song with cursing and tattoos.

Mike
Mike
5 years ago
Reply to  Watts Dixon

I wish I knew the answer to that. My guess: she seems like the type who would. Probably mild slapping instead though.

logbig
logbig
5 years ago

Best bike review ever.

Tom
Tom
5 years ago

It seems whomever moderates the comments sections needs to start moderating the Bike Rumor articles.

MGK
MGK
5 years ago

Watts, as a father of three, a medical professional, a lover (OCD) of bikes, and absent of tattoos, I really enjoyed your efforts in this article. People want more info on the bikes (usually those that don’t get it anyway.). It doesn’t take much to look at the bikes, analyze geometry/data, and get a pretty good idea of what is going on. But I get it, and so do you. Not a big Specialized guy myself, but you said you liked it, and you ride (ALOT)….that’s good enough for me to want to test ride.
Keep it up. (Also, given all the comments, it’s apparent that your ability to attract attention to article/bike/Specialized, was effective.). Cheers

Jeff
Jeff
5 years ago
Reply to  MGK

Professor, “a lot” is two words. 🙂

I agree that strong opinions are best when writing opinion pieces, minimizing the press release block quoting.

Spec can not avoid/ignore the market trends to compete with Cannondale.

I do not agree with their past sales philosophy, over burdening small shops with inventory, which sinks small shops in debt/inventory.

If they wanted to truly shake up the small shops, they would change to Walmart mode, where where inventory is provided by the manufacturer and not paid until point of sale. (Enabling small shops to carry greater inventory and variety….)

There is still hope for Spec, at least until they end up available through bikedirect.

Scott
Scott
5 years ago

Fuck yeah Watts Dixon! An enthusiastic high five for this article. I like authenticity and honesty and a little well-placed snark and you nailed it. I try to avoid reading the comments on most of the internet and I definitely should have here because there are a lot of grumpy fuckers who read this site, apparently. (Also, Warzone!)

yard dog
yard dog
5 years ago

Were there reviews and specs of this new bike in there somewhere among all the F bombs? Give this guy a Bud Light!

Meow
Meow
5 years ago

Pure Gold. Keep it up Watts!

Jay
Jay
5 years ago

What is going on here? It’s like I’m on the Radavist with this post…

Andy
5 years ago
Reply to  Jay

LOOOOOVE the radavist

Esteban LV (@es7ebanlv)

I enjoyed it. Different approach to all other blog posts about bicycles. Fresh, if not quite your type of writing.

AK
AK
5 years ago

Loved it!

merc
merc
5 years ago

So a sequioa is an upgrade of the AWOL? or was the AWOL a downgrade of the original sequoia?

I almost bought an AWOL once but it was so bloody heavy. What does this thing weigh?

Errin Vasquez
5 years ago

“a bastardization of the style of riding Grant Petersen was championing… just marketed to a crowd that favored a different aesthetic”

So now they’ve switched to the style of riding that Jan Heine is championing? Got it. The only thing new is you, finding out about it.

Rick
Rick
5 years ago

It’s like nonconformity meets conformity to pay the bills. Drink PBR…support corporate scum. Pick a side man and be it. Otherwise you’re just fake.
You’re pop punk. You’re Hot Topic.
Plastic nonsense folks. This is the worst write up I’ve ever read. Pure crud.

postophetero
postophetero
5 years ago
Reply to  Rick

Rick, I respectfully disagree with you about picking sides. I’ve found life is much more fulfilling if you don’t live in a world of sides. Being flexible, open-minded, flaky and hypocritical is part of being a real person.
Just like our esteemed Watts–in this piece he may seem over-the-top to some, but in other pieces he’s written (DirtRag) he is lower key and kinda somber. I think Watts is a class guy because he is nothing if not sincere in his seriousness or his silliness.

Tyler Loewens
5 years ago

Haha…love your style!

Greg
Greg
5 years ago

+1