Armstrong Joins SRAM as an Investor

Written by Tyler Benedict September 25, 2008

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Lance Armstrong has invested several million dollars in Chicago-based SRAM and will serve as a technical adviser. Ã‚Â He’ll also be racing on SRAM’s components during his comeback tour. Ã‚Â The Wall Street Journal has the full story here.

Tyler Benedict

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Tyler Benedict is the Founder of Bikerumor.com. He has been writing about the latest bikes, components, and cycling technology for almost two decades. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel to killer riding locations throughout North America.

Based in North Carolina, Tyler loves finding new travel adventures to share with his family and is always on the lookout for the next shiny new part to make his bikes faster and lighter. And, he’s totally gone down the NFT rabbit hole.