Eyeing a new bike on Amazon? If you’re reading this site we’re guessing not*, but for the general populace just looking to put a pedal powered two wheeled machine in their garage, Beeline’s new service could mean a much safer situation for them (or their kids). The program is a partnership with Amazon and offers free assembly of any bike sold for $500 or more, so long as they’re getting delivered in an area where Beeline Bikes has a franchise.
“Our goal at Beeline is to make cycling more accessible by offering a convenient, professional service to our customers,” said Pete Buhl, CEO and co-founder at Beeline Bikes. “More and more consumers are becoming comfortable purchasing online. With that mindset, Beeline ensures that consumers are able to ride a professionally-assembled, tuned, and safe bike – bringing together the best aspects of brick-and-mortar bike shops and direct-to-consumer online shopping within the bike industry.”
Now, about that asterisk…
At first glance, this might seem targeted to folks that just want a bike for light recreational use, and not us hardcore cyclists, right? But the list of bikes offered under this program includes Raleigh, Diamondback, Cipollini, Ridley, Kestrel, SE Bikes and more. As in, the good stuff from them, too, like Raleigh’s high end carbon cyclocross bikes. I’m just as shocked as you are.
Beeline Bikes’ coverage area currently includes the following area, outside of which this assembly service won’t be available yet:
- Orange County
- Wider Bay Area
- East Bay
- North Bay (Marin, Napa, Sonoma)
- San Francisco
- San Jose
- Santa Cruz
- Silicon Valley
- New Mexico
- San Antonio