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Beeline Bikes offers free assembly for bicycles purchased on Amazon

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Eyeing a new bike on Amazon? If you’re reading this site we’re guessing not*, but for the general populace just looking to put a pedal powered two wheeled machine in their garage, Beeline’s new service could mean a much safer situation for them (or their kids). The program is a partnership with Amazon and offers free assembly of any bike sold for $500 or more, so long as they’re getting delivered in an area where Beeline Bikes has a franchise.

“Our goal at Beeline is to make cycling more accessible by offering a convenient, professional service to our customers,” said Pete Buhl, CEO and co-founder at Beeline Bikes. “More and more consumers are becoming comfortable purchasing online. With that mindset, Beeline ensures that consumers are able to ride a professionally-assembled, tuned, and safe bike – bringing together the best aspects of brick-and-mortar bike shops and direct-to-consumer online shopping within the bike industry.”

Now, about that asterisk…

At first glance, this might seem targeted to folks that just want a bike for light recreational use, and not us hardcore cyclists, right? But the list of bikes offered under this program includes Raleigh, Diamondback, Cipollini, Ridley, Kestrel, SE Bikes and more. As in, the good stuff from them, too, like Raleigh’s high end carbon cyclocross bikes. I’m just as shocked as you are.

Beeline Bikes’ coverage area currently includes the following area, outside of which this assembly service won’t be available yet:

  • Arizona
    • Phoenix
  • California
    • Orange County
    • Wider Bay Area
      • East Bay
      • North Bay (Marin, Napa, Sonoma)
      • San Francisco
      • San Jose
      • Santa Cruz
      • Silicon Valley
  • Colorado
    • Boulder
    • Denver
  • New Mexico
    • Albuquerque
  • Texas
    • San Antonio

BeelineBikes.com

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boom
boom
5 years ago

Out of curiosity, how does Beeline train these mechanics to build a “professionally-assembled, tuned, and safe bike” each and every time from such a wide variety of mfg and products?

Anonymous
Anonymous
5 years ago
Reply to  boom

The same way a bike shop does?

It’s not like they’re building bikes from the frame up, which isn’t even that hard. They’re just assembling 90% per-assembled boxed bikes.

Chase
Chase
5 years ago
Reply to  Anonymous

Having worked in a shop in college. I can tell you that mostly the brain dead mechs in training do assembly of boxed bikes. The hierarchy moves up from there.
No disrespect to brain dead mechs as we all started their at one point. We usually liked to make sure those guys were locked in the warehouse area and not the main service shop area.

skip
skip
5 years ago

How does any shop?
Is the van that different?

suede
suede
5 years ago

https://www.amazon.com/ANCHEER-Electric-Removable-Lithium-Ion-Suspension/dp/B01LCZBVQ8/ref=lp_14760814011_1_6?s=sporting-goods&ie=UTF8&qid=1489604906&sr=1-6

I try my best to not poke fun at horrible interpretations of what a bicycle should and should not be, but for the love of all things fred.

Matt
Matt
5 years ago

Looks like a cool collaboration..

One question: If a customer orders the wrong size bike, do they make that an amazon problem, a beeline problem, or are they just SOL? I remember hearing some ambiguity/grumbling about how the Trek onlike process works – i.e. shops potentially eating the cost of a mis-ordered bike..

Anyway it appears this ‘internet’ might be around for some time, good on beeline/brands that sell on amazon for refusing to pretend it doesn’t exist.

Chase
Chase
5 years ago
Reply to  Matt

I would be curious to see what fee, if any the Beeline Franchisee’s get for this service. I bet it is very close to nothing if my dealings with Amazon (other business) are any indication. I would guess they accepted the deal to give each Franchisee an opportunity to upsell at the delivery point.

Barry
Barry
5 years ago

Beeline is a franchise. They don’t train anyone on mechanics, nor do they have any oversight of the quality of work put out–that is entirely up to franchisee. So, it’s really a mixed bag on what you’ll get from a Beeline ‘mechanic’. Buyer beware.

Dave
Dave
5 years ago

Good luck with this. You better order the correct bike and size. I just contacted Amazon. As long as the bike is new you can return it for a refund but you are responsible for the re-packing and shipping of the bike back.

If you use the bike, just go on a hour or so test ride then the 3rd party such as Raleigh, Kestrel, Cipollini, etc will make the call on if you are allowed to return the bike or not. So if it does not fit good luck returning it.

Maybe visiting your local bike shop is a much better option than buying a bike online.

Just saying.

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