PRESS RELEASE: The historical bicycle manufacturer company will open its first brand concept store in Stockholm â€“ Sweden: â€œBianchi CafÃ© & Cyclesâ€, on Saturday October 30th. Guests and customers will have the opportunity to enjoy the best from Italy â€“ high quality bikes, tasty antipasti and refreshing espresso.
In its 125th anniversary year, the Bianchi brand, part of Salvatore Grimaldiâ€™s successful cycling kingdom, will expand its activities by opening the new concept store around a showroom in combination with a CafÃ© Bar, in the center of Stockholm. The idea is that the new store will be a glamorous meeting point for cycling enthusiasts and fans, as well as guests of the CafÃ© Bar.
Swedenâ€™s Nicklas Sigurdsson, a former Business Development manager at Grimaldi Industri AB, will be managing director of the â€œBianchiâ€™s CafÃ©&Cyclesâ€. â€œThis is an exciting investment as Sweden is the first country to have a Bianchi concept store. We have seen a growing interest for cycling among people in Stockholm and our ambition is to identify interesting markets and expand new concept stores around Europeâ€, Sigurdsson says.