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Bikes Belong & peopleforbikes.org Jerseys Available on PrimalWear.com

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Denver, Colo. – July 22, 2010 – Primal Wear, a leading designer and manufacturer of branded and custom technical cycling clothing, is designing jerseys for national bike advocacy leader Bikes Belong and their new campaign, peopleforbikes.org, which aims to collect the names of one million of the nation’s cyclists in order to show policy makers, the media and the public that bicycling is important and should be supported. Fifty percent of the total jersey retail sales will be donated to the organization and their campaign.

Read on for the rest of the press release, and to see the Bikes Belong Jersey.

“We love to ride bikes for fun, sport, and transportation, but sometimes it’s not so fun with America’s current road designs and conditions,” said Dave Edwards, Primal Wear founder and CEO. “Bikes Belong and its peopleforbikes.org campaign aim to make bicycling better in the U.S., and that’s something that Primal Wear can really get behind.”

Primal Wear sells the Bikes Belong and peopleforbikes.org jerseys in men’s and women’s sizes exclusively on primalwear.com for $69.95. In addition to donating half of the jersey sale proceeds to the organization, Primal Wear also contributed 50 Bikes Belong and 50 peopleforbikes.org jerseys to Bikes Belong – a donation worth $7,000.

“Primal Wear has been a long-time member and supporter of Bikes Belong,” said Tim Blumenthal, Bikes Belong president. “The entire Primal Wear staff provided tremendous help and lots of sweat equity to the launch of the peopleforbikes.org project, and we’re very grateful for the jerseys they designed for us.”

For more information about Primal Wear and to purchase Bikes Belong and peopleforbikes.org jerseys, go to primalwear.com.

About Bikes Belong
Bikes Belong Coalition is the U.S. bicycle industry organization dedicated to getting more people riding bikes more often. Bikes Belong works to increase federal bike funding, awards grants to support innovative bike projects, promotes bicycling and its benefits, and backs crucial national efforts such as Safe Routes to School, Bicycle Friendly Communities, and the National Bike Summit. The affiliated Bikes Belong Foundation focuses on improving bicycle safety and enhancing children’s bike programs. To learn more, visit www.bikesbelong.org.

About peopleforbikes.org
Peopleforbikes.org is a campaign created by Bikes Belong to unite one million voices for the future of bicycling by asking individuals to sign a pledge. The goal of peopleforbikes.org is to make our country a better place to ride through improved bicycling facilities and policies for riders by sending a unified message to our elected leaders, the media, and the public that bicycling is important and should be promoted. Nearly 40,000 people have signed the pledge since the campaign’s launch in April 2010. To learn more or take the peopleforbikes.org pledge, visit www.peopleforbikes.org.

About Primal Wear
Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling clothing and some of the most recognizable jerseys in the world. Primal Wear (www.primalwear.com) has stayed true to its grassroots culture while steadily growing its customer base by providing branded and custom clothing to hundreds of thousands of cyclists every year from around the globe. As a company of die-hard cyclists committed to improving the sport, and designers dedicated to innovation and creativity, Primal Wear keeps in touch with the soul of the sport and its business.

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