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BMC Roadmachine 01 ONE gets gorgeous matte gray finish, Europe only for now

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Photo posted to LinkedIn by BMC Design Director Torgny Fjeldskaar.

This matte gray beauty just popped up as an “early 2018 colorway” that’s available in Europe on the current BMC Roadmachine01 disc brake road bike. Introduced last summer as their do-it-all road bike, the Roadmachine combines light weight, fast performance, and long ride comfort by using smart design features like dropped seatstays and larger tire clearance. BMC’s U.S. director of marketing said it’s not in stock in the U.S. yet, which suggests it might get here eventually (UPDATE: Yep, it should be Stateside by early summer). It’s more than just paint, it’s a new build spec that sitting at the top of their range, too…

2017 BMC Roadmachine 01 One premium disc brake road bike

Dubbed the “One”, it gets the new Dura-Ace Di2 group, complete with the hydraulic disc brakes, DT Swiss ERC 1100 DiCut wheels (47mm deep rims) with Vittoria Corsa 700×28 tires, and a 3T Ergonova handlebar mounted to BMC’s proprietary integrated stem concept that keeps the cockpit ultra clean. Asking price? Only $11,999.

BMC-Switzerland.com

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30 Comments
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gringo
gringo
7 years ago

THIS is how you take a picture of a bike. Valve stems and logos lined up. Purposeful gearing and crank position. Even the amount of baseboard exposed behind the rims is perfectly aligned. Thats not to forget the background which in this case is spot on.
Take note people.

ronshev
ronshev
7 years ago
Reply to  gringo

Nope. The shadow against the wall totally ruins it. Bike is unbuyable now. lol

KT
KT
7 years ago
Reply to  gringo

Yeah if you’re super anal retentive.

avalon2525
avalon2525
7 years ago
Reply to  gringo

Laces Out!

ELEVEN_g
7 years ago
Reply to  gringo

They ARE Swiss. Could we expect less?

Joenomad
Joenomad
7 years ago
Reply to  gringo

Not quite perfect as the crank arm is slightly over rotated.

Arek
Arek
7 years ago
Reply to  Joenomad

Wrong.
Not over rotated at all, but following the chainstay, so it looks like its’ extension AND makes the other arm disappear behind the other chainstay.
Like the original comment said – purposeful.

Flatbiller
Flatbiller
6 years ago
Reply to  gringo

A super-fast road bicycle photographed…in a living room, is how a picture of a fast road bike is supposed to be taken?

blah blah blah
blah blah blah
6 years ago
Reply to  gringo

Patrick bateman agrees

Rustilicus
Rustilicus
7 years ago

I wouldn’t ever call a matte gray paint job “gorgeous”.

i
i
7 years ago
Reply to  Rustilicus

gorgeous is exactly the word I was thinking of. I don’t get excited about paint, but this is one of the few times in the last decade I’ve seen a paintjob on a bike that wasn’t ugly. Heck, putting a logo on the downtube without making the bike ugly is practically a nobel prize achievement, considering how rare it is.

Kernel Flickitov
Kernel Flickitov
6 years ago
Reply to  i

Some real nice associations with the color grey; depressed, conservative, dingy, conformism, moderate, exhausting, dull and discouraging. Monotonous, conventional and also depleting to the physical human body.

JNH
JNH
6 years ago

I was thinking jet fighters and space ships, which as your inner five year old knows are the coolest things to have ever existed, after Dinosaurs.

Kernel Flickitov
Kernel Flickitov
6 years ago
Reply to  JNH

This is true. Tell you what though, if I had a $5-$10k bike budget you bet I’d be glad to pay a few hundred more for a custom spray job to get the exact livery I want. It’s a stunning machine, in any color.

JBikes
JBikes
6 years ago
Reply to  JNH

Which is why I paint all my bikes like Dinosaurs

Tomi
Tomi
6 years ago
Reply to  i

Looks to me you have lived in a cave for the last 7 or 8 years. Manufacturer have all been serving us matte grey almost exclusively and it is getting old. I for one enjoy the new resurgence of metallic paint (such as that gorgeous blue Canyon ultimate) from several manufacters.

Gillis
Gillis
7 years ago

If I had this bike I would put a NCC-1701-One designation on it.

ELEVEN_g
7 years ago

If I loved BMC bikes before, this just sealed it for me.

Norm
Norm
6 years ago

Purposeful gearing and crank position? Dude, seriously. The purpose of that gear and crank position is to put your face into that fine Dupont Corbomite Nylon carpeting.

Just kidding, of course. It’s a nicely done photograph (except for the antiseptic corporate apartment setting, yo!).

p.s. Rear wheel is over-rotated by 0.003 degrees. Amateurs.

Ashok Captain
6 years ago
Reply to  Norm

Brilliant! : D

Andrew Spaulding
6 years ago

$11,999. Thank god it’s not $12,000, because THAT would be a lot of money.

Ashok Captain
6 years ago

: D

Flo
Flo
6 years ago

Cant even ride it, has no pedals;)

Bill63
Bill63
6 years ago
Reply to  Flo

Doesn’t need pedals. If you look at the infra-red version of the picture, you will notice the bright red color at the BB end of the down tube. 😉

Jeb
Jeb
6 years ago

Matte grey is “primer”. It’s what you put on before you actually put a proper color on.

VeloKitty
VeloKitty
6 years ago

Yep…. primer gray…. exactly like I see on all those crappy civics scraping the ground… you know… the ones with the loud pipes.

James Fryer
6 years ago

Best thread I’ve seen in along time.

Ashok Captain
6 years ago
Reply to  James Fryer

Totally agree! : D

Michele
Michele
6 years ago

Im still wondering when teammachine gets an update

Susan Bilger
Susan Bilger
6 years ago

Love these bikes i just wish they would make some that are more affordable

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