Boa Technology Introduced the Dialed In for Life Guarantee, a new warranty guarantee on the Boa Lacing System reel and laces for the lifetime of the product. The Boa system can be found on a number of brands including cycling shoes by Specialized and Lake Cycling (we’re currently reviewing the Specialized S-works mountain bike shoe featuring the Boa system.)
Boa is commitment to building products that outlive the footwear on which they’e used. Their website boasts that “Gram-by-gram, the Boa Lace is stronger than tank armor.” The Dialed In for Life Guarantee covers replacement fees for Boa Lacing System reels and laces of the Boa Lacing System (the warranty does not cover footwear lace guides).
Since all Boa Lacing Systems are designed to be easily user-maintainable and replaceable, you don’t have to mail your shoes any where. The customer or retail shop that places the warranty order with Boa Technology can perform the repairs themselves.
