Kogel Bearings offers high end ceramic bearings, and components with those bearings, for bicycles. Founder Ard Kessels got interested in the category because, as a bike shop owner, he saw otherwise very expensive road bikes coming back with problems caused by cheap bearings getting quickly ruined in the wet Belgium weather. After working for another bearing brand, he launched his own company in the U.S. The trick? He lives abroad. Our conversation runs the gamut from how he manages the company from a very remote location to how he designs and sources his products. We also discuss how he differentiates his offering when many brands’ are pulling from the same catalog of parts and contract manufacturers.
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