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Bulls Bikes USA goes big on e-bike tech & options for 2020 model year

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Bulls Bikes USA announced their 2020 product line, including a wide range of road, mountain, and e-bikes. Highlights include the Copperhead EVO, a full suspension e-MTB line featuring the latest Bosch Gen 4 Performance Line CX, the Alpine Hawk e-road bike with Fazua system, and the Bosch-equipped Desert Falcon EVO.

Bulls Bikes 2020 product line

Bulls Bikes is charging into the US direct-to-consumer market, offering an ever-expanding range of products. [Correction: Bulls Bikes representatives let us know that their current business model is not consumer-direct. They stated the following to us in an e-mail: “The website is actually “click-to-brick”. This model will allow riders to purchase their bikes directly from the website and select their preferred dealer to have the bike shipped to. As a result, customers will now be able to pick up their bikes already assembled and fully calibrated directly from dealers, which will not only be a more convenient experience for them but will also provide dealers key insights into consumer preferences.”]

Starting off their 2020 range is the Copperhead EVO AM, a series with four e-MTB full suspension bikes featuring the Gen4 Bosch Performance Line CX – their most powerful option.

With 150mm travel front and rear, along with 27.5″ wheels, it’s an all-mountain-focused e-bike. A 625Wh battery is tucked into the downtube for long-range pedal assist.

They also offer a hardtail version called the Copperhead EVO HD, equipped with the massive 625Wh battery from Bosch. It’s available in a standard frame configuration (above), or…

…an ultra-low step-through model (above), also called the “wave” frame style. Both options have a maximum payload of 330 lbs. All Copperhead EVO models are Class 1 e-bikes, limited to 20mph of pedaling assistance.

The Desert Falcon EVO is an e-road bike featuring disc brakes and the Gen 4 Bosch Performance Line Speed motor. It has 75 Nm of torque, along with a 500Wh downtube battery.

The Alpine Hawk is a different take on e-road for Bulls, using the Fazua Evation 255w motor, 36v/7Ah battery, and a double chainring crankset. While it has lower output than the Bosch systems, it fits into a more compact package, and a presumably lower complete bike weight.

All models will be available in early 2020.

BullsBikesUSA.com

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Desert rider
Desert rider
4 years ago

That skidding/roosting photo is pretty much every current cyclist’s worst nightmare about e-bikes on trails. I can see it’s a taped off course of some kind, but still I don’t want anything to do with that rider, that ethic and by extension, that brand. I get that e-bikes provide options for the physically challenged, but I’ve only seen out-of-shape middle-aged bros on e-mtbs so far.

Eric E. Strava
Eric E. Strava
4 years ago
Reply to  Desert rider

I also hate it when I see an EWS racer riding an EWS sanctioned course. Nothing makes me more turned off on cycling than images of cycling.

Michael Rides
Michael Rides
4 years ago
Reply to  Desert rider

I felt the same until I rode one.

Dad Bod
Dad Bod
4 years ago
Reply to  Desert rider

I believe the rider in the picture is on the BULLS Enduro bike (non electric) that their gravity team rides.

Snowman ⛄️
Snowman ⛄️
4 years ago

And regular pedal bikes don’t skid? Wake the fck up!

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