We’ve seen touchscreen, and mapping computers have been around. Now we’ve seen the future.

Cerevellum, a South Carolina based company whose founder also helps design for Blue Competition Cycles has developed a cycling computer with an integrated video camera that displays the footage on the screen as you ride.

The Hindsight 60 is what’s shown here, and it also records footage from the rear facing camera, however it’s only recording eight :30 loops (4 minutes total) and starts rewriting the earliest segment once the memory is full. There’s an accelerometer in it that senses an impact and will stop recording just afterward, so you’ll have the video proof of what led up to any rearward accident.

The cycling computer has all the basic functions (speed, max/avg speed, ride time, distance, odometer, time) and uses GPS to determine speed, so there’s no separate speed sensor. You can, however add an ANT+ cadence sensor to show cadence, or it can pick up cadence from any power measuring cranks that also determine cadence.

If you have a power meter, it graphs power in real time, allowing you view your power output as a graph on the screen, giving you a better visual indication of how long you’re able to sustain a certain output and/or keep yourself at a certain threshold.

Check more photos and info, including other models in the works, after the break…

Company founder Evan Solida says “a split second glance is really all you need to know what’s coming up, you don’t find yourself staring at it.”

In our opinion, the other obvious use is in race situations where you need to keep tabs on your competition and prevent sneak attacks.

The unit will ship with the hardware to accept GPS mapping, and the navigation software will come about a year after the product launches. Evan says it’ll work just like the Garmin’s mapping system or MapMyRide allowing you to create and upload a route, then follow it along.

The Hindsight 60 will retail for $499 ($549 w/ HR strap) and hopefully start shipping in late spring 2011. The camera housing contains a blinky light and reflector, and the entire system weight is just 150g. Battery should last for 13 hours of continuous use on a single charge of it’s Li-ion battery, and the mounts will fit both handlebar sizes and aero and standard seatposts.

So what’s the hold up on bringing it to market? Funding. Evan started the company in 2009 and now has the design patent pending and ready to roll, he’s just looking for the money to go into production and bring it to market.

Once the 60’s in the wild, there will be a couple more models following close behind.

A Hindsight 30 would only have the rearview camera and screen without the cycling computer functions and retail for about half the price of the 60.

Hindsight 40 will have both a forward and rear facing camera, and it’ll display the rear camera on the handlebar screen and record the both camera’s footage for review later. Both cameras record in HD, and the final MSRP will be higher than the 60. It’ll come with a 4GB mini-SD card, but you can put a larger card in it. Evan said it won’t display the forward facing camera’s footage because it’s too likely that some time trialists or triathletes would try to use it to see where their going so they can stay in their aero tuck and the liability would just be too great. Of course, nothing’s stopping you from mounting the camera to your steerer tube except your own will to live.

Thanks to SpokeJunky for the tip!


  1. 6ix on

    Just so everyone knows, these are intended products. Right now, everything is stalled out as we pull together funding and loans for the first production run.

  2. CF on

    At first I was like “why?” but after reading more and with the added features of the GPS I would buy one tomorrow. The safety issue alone is worth it as I ride alot of backcountry roads and its hard to keep looking backwards; also my neck isn’t getting any younger so turning around alot is not comfortable. I really like the idea of the graph for power. Make sure the optics on the camera is accurate; some of the cheaper car rear view cameras make it difficult to see how far things are and gives fisheye views.

  3. bob on

    I would buy one these in a heartbeat as well. I have a huge amount of metal in my neck and back and it’s a real chore to look behind me when I need to. Depending on the road sometimes I’ll pull over on the shoulder instead of making the left turn because I can’t turn that far.

  4. Ron on

    Good idea for people who ride time trial or tri position all the time, like me. Did this stall out in the idea phase or has the project been engineered / waiting to be manufactured?

  5. PaulRivers on

    I’m also curious if there’s been any more recent news on actually producing this. Though it’s the upper limit of what I’d be willing to pay, I’d definitely be willing to pay $250 for a rearview camera like this.

  6. PaulRivers on

    P.S. Since I blabbing on about it, I’d prefer –
    1. That it use a wheel magnet and a wire for the speedometer stuff. gps tracking of speed and such does not seem to be as reliable.
    2. I’ve no doubt some people would use the gps, maps, etc. I’m not sure if I would – I already have gps on my phone with google maps and everything.
    3. I can see how all the graphs and such would be useful for some people, but for me paying an additional $250 for speedometer functions would be way to much money. But if it was like, $50 for basic speedometer functions (displays current speed, max speed – you know, the same stuff you get on a $25 unit) I’d do that so I wouldn’t have a speedometer taking up space on the handlebars.
    4. I was thinking it would be bad to leave it on the bike, but from the website on it it looks like the mount stay permanently attached to the bike but you can take the unit itself off. Neat. If you could buy extra mounts and it kept bike-specific speedometer info (and automatically knew which bike it was on because of what mount it hooked up to), I’d definitely be buying extra mounts.
    5. Obviously one concern is “How well can I see it in the bright daylight I bike in?”.
    6. The mount looks decent, but for my road bike I’m probably be trying to figure out how to move it further forward so I could see the screen, and up at the road in front of me at the same time.
    7. There should be some way to mount it on one side of the bars – how else would you be able to mount both this and a bike light on the bars at the same time?

  7. PaulRivers on

    P.P.S. This would be really great for both commuters and road riders on the street. Riding on the street with a rear-view camera to work would definitely be a lot, lot less nerve racking.

  8. David Linne on

    Is this camera available yet? I have been searching for this type of camera. I bike with my 6 month old daughter every day. She rides in my Chariot Carriers bike trailer. I hate not knowing how she’s doing back there, this means I have to turn around and look while coasting (very dangerous for both of us) or stop to check on her (sort of ruins the ride: ride, stop, ride, stop…). If I could see her, that she is smiling and happily watching as we pass by all the trees etc. I would enjoy the ride more. And I dare say that everyone that rides with their child in a trailer or child seat would love this product. In fact you’re missing the best market for your product: over protective active parents ! I want one now! Please!

  9. integralsun on

    I’ve been monitor this product for at least three years and the delivery continues to get pushed out as the years go by! What is with this company??? Also the price keeps going up as well. I hope nobody is putting down cold cash ahead of time.

    It’s a great idea – but’s way over priced and because it’s just an idea (evidently) it might as well not exist at all.

  10. JohnL on

    Cerevellum is gone now. Total junk.
    My two broken units are still at their nonexistant, POS company.
    Extremely difficult to communicate with them.
    Never heard from them since February, despite assurances from Mr. Adams that he is doing everything he can. Total BS!
    Watch out for these two guys: Evan Solida and Chip Adams.
    I’m sure they’ll be coming up with new ways to rip off people in the future.

  11. darell on

    WHO will come out with a simple front/back recording camera for the bike? I don’t need a display. Only a synced front/rear recording that is maybe 30 minutes long and looping. Stops with an accelerometer (after a minute or two) to preserve data after a crash. I’m still amazed that this does not exist.

  12. Mohd Irshad on

    Nice One
    I want this rear view camera. I am Mohd Irshad from India, i would like to fit this camera and monitor to my bike.
    Please help me to buy this in lesser amount and shipping to India.


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