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Chrome Gains Access to the City’s Best Kept Secrets with Golden Ticket, Wrenched

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PRESS RELEASE– The Launch of Chrome’s Bi-Annual Book, WRENCHED, Serves as an Alternative San Francisco Guide for Tourists and Locals, Alike

San Francisco, Calif. (November 8, 2010) – Chrome, the world’s leading manufacturer of bike messenger bags and urban cycling footwear and apparel, is happy to announce their twice-annual free pocket guide, WRENCHED. Compiling the must-see’s and do’s of Chrome’s native SF stomping grounds as recommended by various creative types that inhabit these sought-after nooks and crannies, WRENCHED keeps the city fresh and exciting for both locals and tourists.

“We’re so grateful for all of the incredible people who got involved in this project,” says Chrome Director of Marketing, Matt Sharkey. “WRENCHED goes far beyond the typical Fisherman’s Wharf and Union Square version of the city that people tend to think of when they think ‘San Francisco,’ and truly delivers on what most people are looking for in the city.”

Each issue will focus on one major city and provide readers with insight on places to eat, drink, shop, wander, party, and relax as suggested by a select group of each city’s creative entities and cultural contributors. San Francisco WRENCHED tour guides include: Benny Gold, Brian Anderson, Colby Elrick, Dan Kastner, Dustin Klein, Keith Hufnagel, Kent Uyehara, Mike Giant, Mike Martin, Matt Revlli, Merkley???, Princess Donna, Sarah Murder, Grime and Tommy Guerrero.

Press and public are invited to come celebrate the launch of WRENCHED with Chrome and the WRENCHED posse on November 17th at 111 Minna. Featuring special guests and one-night-only art instillations. City seekers can also hunt down a limited print stash of the pocket guide at various San Francisco boutiques and dive bars.

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