Act an April fool with new drip from DYEDBRO. The company, which gives riders a way to protect their frames with playful graphic designs, did assure BikeRumor that its new collection is a real thing.
Do You Even Drift, BRO? You can on April 1 in four new ways, when three new frame wrap kits and a t-shirt go live. The frame protection kits fit mountain bikes, e-bikes, gravel, road and even kids’ bikes. Objectively, they shield your bike from scars and scratches — subjectively, they give you cool points.
DYEDBRO seeks to satisfy a wide range of personal aesthetics. Existing graphics range from dapper plaid to loud floral prints, lightning bolts, and even french fries. The three new designs spotlight two street artists and a women’s biking advocacy group in Northern Ireland.
DYEDBRO artist collab collection
Bex Baraona and Martha Gill started Gowaan Gals with a simple plan: “to show what we get up to on and off the racecourse, inspire others to pick up a bike and try new things and give back to the MTB community where we can.”
Stick-figure sketches by Gill make for a minimalist, “Kilroy Was Here” type look. DYEDBRO adapted its logo’s quasi-metal look to suit the drawings.
Spanish artist and illustrator Juay’s contribution, meanwhile, borders on garish.
Big blocks of vivid color, wacky characters, and pizza and beer are the themes. Juay spends a lot of his time painting sneakers, splashing color in skate parks, and blowing up walls (with a brush and a can, of course), and his street style makes a statement on DYEDBRO’s wraps.
Stormstatic, AKA Graeme Stewart, describes himself like this: “I’m on a wild adventure creating epic art for rad people.” Bold words, but his expressive skeleton characters do command a distinct magnetism.
The shirt is cool, too — skeleton bikers, played out VHS sketch tapes, and cloudy mountains look fierce in sharp lines and shades of pink.
“Bikes, Camera, Action.” Believe it or not, it all drops on April 1.