Since we’ve started making the trip to Eurobike, Electra has commandeered an entire hallway between main halls, showcasing their expansive collection of cruiser and city bikes in a dark, classy fashion. Each year, the paint schemes and decorations update, but the foundation on which those colors are applied remains more or less the same. And that’s fine, because they look great and cover the range of casual riding opportunities. From rolling along the boardwalk to cruising to the coffee shop to commuting to work, there’s something here to help you do it in style. And we’ve captured it all in a fine gallery.
What is new for 2015 is the Moto, a mountain bike line with beach cruiser aesthetic. Considering Trek’s their new parent, the similarity to the Gary Fisher Sawyer can be forgiven. Scroll on down to see them…
At the top is one of the Attitude Cruisers. Directly above is a Delivery version of the Attitude Cruiser.
More men’s Attitude Cruisers on the left, women’s Classic Cruisers on the right.
This green one and the pink and orange below it are the women’s Amsterdam. Skirt protectors for the rear wheel are available on all of them, but only shown on the pink one.
Women’s Classic Cruiser.
Women’s Fashion Cruiser with wood racks front and rear.
Accessories to match the bike’s paint schemes.
Youth and kids cruisers.
Men’s and women’s Ticino.
More women’s Ticinos.
Men’s and women’s Loft city bikes.
The Moto is a hardtail 29er that’s part cruiser, part mountain bike and part BMX. It has an alloy frame with disc brakes and a choice of singlespeed or 3-speed internally geared hub.