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Ellsworth brand video teases new suspension, new models

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with Interbike just around the corner, brands big and small are sending out the teasers in droves. The latest is from Ellsworth, who’s right around the year anniversary of their acquisition by BST Nano. This video is more about the brands story and where theyre headed (U.S. carbon manufacturing!), but in it youll catch glimpses of a revised suspension design, which is a pretty big deal for a brand that’s stuck to its guns for decades, and a new fat bike.

We’ll have full coverage from the show, stay tuned…

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16 Comments
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Matt1025
Matt1025
7 years ago

Nice! Made in ‘Merica

rxpt
rxpt
7 years ago

significantly shorter rocker arms?

Dave
Dave
7 years ago

where is the new suspension?

gibbon
gibbon
7 years ago

At a guess.
They will still be as ugly as sin.
They will still have 90’s geometry
They might look a bit like a Trek

overweight crusader
overweight crusader
7 years ago

I thought they looked nice. Pretty paint and I didnt mind the big swingarm. They new ones look nice as well. I did hear a few times that Tony is a jerk… that may or may not be true. I would take one.

JBikes
JBikes
7 years ago

Other than hard to achieve stiffness in longer travel modes, what exactly is wrong with their current suspension?
Ellsworth needs marketing (and maybe some geometry tweeks). Market it correctly, and people like gibbon will be saying “bro, sweet bike bro”.

I like the US carbon manufacturing…Turner?

Turbo Jenkins
Turbo Jenkins
7 years ago

I’ve lost my hard-on for “bikes” made in USA, especially when they’re draped with everything else not-made-in-USA. That’s like saying you’re French because your great-great-grand-uncle was French.

Rohan Deelen
Rohan Deelen
7 years ago

I applaud the guys for commiting to build the carbon bikes in the USA as well. I never had a problem with Ellsworth looks.

JBikes
JBikes
7 years ago

Turbo – Just because something like a groupset was not made in the USA, doesn’t mean the frame ceases to be. You are looking for a 100% “solution” and it won’t happen. So does that mean don’t worry about it at all? Seems foolish to me.
I won’t buy a bad made in USA frame, but if it’s competitive, it’ll be a selling point among others to help my decision.

JBikes
JBikes
7 years ago

Oh and your analogy is bad. A more apt one would be stating that one can’t call a Subaru a Subaru because it has wheels made by Enkei. Or you can’t call a Santa Cruz a Santa Cruz. Afterall, outside the frame, nothing is made by SC. It’s all Rockshox/Fox, Shimano/SRAM, various bearing manufacturers, Maxxis tires, cables, seats…
but that would be silly right?

Stampers
Stampers
7 years ago

At least the rocker link isn’t butt ugly in those teaser shots…

K11
K11
7 years ago

@gibbon- your view is short sighted, considering new ownership and ‘merican carbon r&d working hand in hand with production. You, along with others may be eating your words down the line.

It would be hard to imagine that BST nano would just be content to continue the same Ellsworth product (design/geo) to just make them out of carbon in the US. Not likely.

@Turbo Jenkins. I buy framesets (company, or sometimes custom) and build a bicycle. So for me, I see the frameset for what it is, not what is “draped” on it. Sooo, still Hard.

Colin M
Colin M
7 years ago

That actually was a very nicely done video. Good luck to Ellsworth!

gibbon
gibbon
7 years ago

After further investigation
They are indeed still ugly as sin
They do have 90’s geometry (374mm bb anyone?)
They do not however resemble a Trek.
I stand corrected….must be my astigmatism.

JBikes
JBikes
7 years ago

gibbon, If you look at their 6 other bikes, one would see geometry numbers more inline with modern trends. You chose to pick out the Moment (and Dare) to prove your point. I agree, those bikes need big updates. But, the same can be said for many brands.

Ellsworth Bikes
7 years ago

Hey, everybody. We’re pleased to see a pleasant discussion here so far. Of course, not everyone is going to love the bikes or the video. But for those that can appreciate what we’ve done, We’d like to say thanks for the kind words.

Our acquisition by BST Nano Carbon holds great promise. We’ll be building the new seatstay right here in our facility in San Diego in short order. From there, we’re working on new projects that will go from design and engineering to tooling and manufacture right under one roof. That is the big goal, and it’s going to be a reality. We’re shooting for the 2017 year model to have some complete, made-in-America frameset offerings. And of course, we have to be price competitive. Otherwise, it would really make no sense. We feel like we can do it, and we’re working hard to make it happen.

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