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ENVE PrimaLoft Poncho (?) headlines new Ride-Lifestyle apparel collection

the ENVE primaloft insulated ponchoThe ENVE women's Primaloft Insulated Poncho
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You’re probably most familiar with ENVE as a maker of carbon wheelsets, rims, and other bike components. But now the Utah-based brand is jumping into the apparel world with a line of clothing aimed at the moments you aren’t riding your bike.

The Ride-Lifestyle collection includes over a dozen styles, including hooded jackets, stretch shorts, merino-blend technical tees, and more.

The women’s PrimaLoft Insulated Poncho (MSRP: $290) headlines the collection. The garment — which comes in black and “vanilla shake” — sports a recycled rip-stop nylon double-weave outer body and quilted Primaloft Eco Gold insulation.

It’s designed for shoulder-season post-workout warmth and touts a cut that’s generous enough to allow discrete layer changing underneath its folds. It also has a zippered front pocket, snap-up sides, and a high collar. As a final touch, the poncho packs up into its own front pocket for easy storage.

a woman with her hand in the pocket of the ENVE PrimaLoft Insulated Poncho
The ENVE PrimaLoft Insulated Poncho. photos c. ENVE

Daily wear + bike-friendly features

When considering how best to launch into the soft-goods market, ENVE opted out of competing with the scores of technical apparel options available to consumers.

“Even the most dedicated riders spend most of their time off the bike living life, recovering, traveling, and in pursuit of their next ride. With no shortage of technical on-bike riding apparel available in the aftermarket, we set our sights on creating the clothing we want to live in,” said Jack Pantone, VP of Product and Brand for ENVE.

The slight drop tail on the Merino Shortsleeve Tee (MSRP: $85) struck us as a nice touch and indicates the Ride-Lifestyle collection’s focus on daily comfort paired with subtle bike-friendly touches. The shirt comes in four neutral tones that look good on a bike but great in a coffee shop.

a man fixes a bike while wearing the ENVE merino tee
The ENVE Merino Shortsleeve Tee

Four-way stretch fabric, zippered pockets, and reflective elements on ENVE’s shorts and pants offerings are further proof that the line is appropriate for commutes or quick errands. The Lightweight Stretch Shorts run $120 and come in black and carbon (read: light purplish grey). The Lightweight Stretch Pants are available in black and loam and cost $150. The Ride-Lifestyle line also includes an insulated jacket, a long sleeve tee, an insulated button-down, a hoodie, and fleece pants.

a man wearing the ENVE lightweight stretch shorts
The ENVE Men’s Lightweight Stretch Shorts

“We are taking the same approach to apparel as we have with our wheels and components by making the products we want to wear and taking no shortcuts,” said product manager Ken Bloomer. “Each piece is purpose-built, and the materials and construction techniques have been selected to deliver on our promise of function-first utility.”

Each item in the Ride-Lifestyle collection carries a one-year factory warranty for material defects and workmanship.

enve.com

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Eyal
Eyal
3 months ago

That poncho is amazing! Had Rapha released it, it would have cost $800!

blahblahblah
blahblahblah
3 months ago

trying to cash in on the puffer parents

Joe Bond
Joe Bond
3 months ago

Enve is in trouble if Snuggie has a good IP lawyer on retainer.

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