German consumer direct bike company Rose is back this week teasing an all-new refresh to their popular Backroad carbon gravel bike. Sharing a number of similarities with the new Reveal endurance road bike they launched last week, we got an exclusive look at the new Rose Backroad which they’ve now opened up for pre-orders.

2020 Rose Backroad affordable carbon gravel bike refresh

2020 Rose Backroad gravel bike, affordable lightweight carbon gravel road bike, consumer-direct exclusive, Backroad GRX RX810 Di2 purple

studio photos c. Rose

The gravel Backroad has been Rose’s top seller. In fact, they didn’t plan to reveal this update until next month, closer to when the new bikes would be in stock, but since the old model is completely sold out, Rose figured they’d open up a pre-sale early.

Developed as a do-it-all adventure bike the off-road ready Backroad is a reasonably-priced carbon gravel bike with a fast, comfortable ride.

New Backroad – Tech Details

2020 Rose Backroad gravel bike, affordable lightweight carbon gravel road bike, consumer-direct exclusive, Backroad GRX RX810 Di2 purple

Some of the details are a bit incomplete before the real launch, but we know a lot about the new carbon bike already, like its claimed 1020g frame weight (50cm) & 425g full carbon fork. We also have it on good authority that the complete bike here tipped the scales at 8.66kg/19.1lb with some dirt & that Redshift suspension stem on it.

2020 Rose Backroad gravel bike, affordable lightweight carbon gravel road bike, consumer-direct exclusive, Backroad GRX RX810 Di2 purple

The new Rose Backroad frame gets dropped seatstays to improve comfort, with the seatpost clamp actually located down at the stays, and its bolt easily accessible from the side of the non-driveside chainstay. All of the proprietary D-shaped carbon post above the stays is able to flex back for comfort, with that black rubber element acting as a gasket against the frame. Two posts are available, with either 8 or 25mm of setback to dial in your ideal fit.

2020 Rose Backroad gravel bike, affordable lightweight carbon gravel road bike, consumer-direct exclusive, Backroad GRX RX810 Di2 purple

The bike features fully internal cable routing, guided in through a special headset spacer setup, plus 12mm thru-axles, flat mount disc brakes, the option to run 1x or 2x drivetrains, and a Shimano direct-mount rear derailleur hanger.

2020 Rose Backroad gravel bike, affordable lightweight carbon gravel road bike, consumer-direct exclusive, Backroad GRX RX810 Di2 purple

Rose updates the Backroad with ever-so slightly slacker 71.5° head angle across the middle sizing range & steeper 74° seat angles for a forward weight balance and stable handling off-road. Then, longer size-specific 427-434mm chainstays help the handling and give room for big tires, up to 700x47mm or 650x50mm.

Integrated rubber downtube and chainstay guards should keep the carbon frame well-protected, and there are mounts for fenders front & rear, four sets of bottle bosses on the frame, and 3-bolt anything cage mounts on the fork.

New Backroad – Options, Pricing & Availability

2020 Rose Backroad gravel bike, affordable lightweight carbon gravel road bike, consumer-direct exclusive, Backroad GRX RX810 Di2 purple

The new 2020 Backroad comes in six frame sizes (50, 53, 55, 57, 59 & 62cm) three colors: this deepest purple & evil pepper green in six regular build, or dark midnight laser grey in two electronic shift limited edition builds. Complete prices for the new Rose Backroad start from 2500€ with a Shimano GRX RX600 mechanical groupset, and top out at 4950€ with a SRAM Force eTap AXS wireless build. The GRX RX810 Di2 build we spotted with alloy wheels sells for just 3500€.

The new gravel bike isn’t ‘officially’ launched until April 8, and the first bikes from this pre-order will actually ship out direct to consumers at the beginning of May 2020.

RoseBikes.com

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Mike
Mike
2 years ago

I notice that every photo published here is composed/cropped to obscure the cable routing through the headset, which (subjective opinion time) is a bit fugly looking.

I write that as someone seriously considering buying this bike, but FYI re: that particular part of it before you purchase it.

mudrock
mudrock
2 years ago

Any plans to open US distribution?

Michael
Michael
2 years ago

Um what?

“I personally don’t really like the external Di2 junction box there, but it needs to be somewhere to work with the bar end controller”

Sure that is not a Shimano EW-WU111 bluetooth adapter? If there is a EW-RS910 installed in the bar end, then unsure why there would also be an SM-EW90 A.(Junction A)? I took a look at the companies page for the GRX 810 equipped bike and the main image clearly has the bluetooth adapater under the stem.

Aeo
Aeo
2 years ago

Shimano spec to mount the BT module outside. Typical conservative Shimano. You can move it inside the handlebar or headtube.

ben
ben
2 years ago

they seem to have updated the geometry. A bit more gravel and less cx.

Tiziano Petrelli
Tiziano Petrelli
2 years ago

No rack mount holes?

Nigel Murray
Nigel Murray
1 year ago

I was really looking forward to buying a Rose Backroad upon reading the reviews, however, after getting in touch with Rose, they no longer wish to deal with the UK, stating “Oh ok, I didn’t know you were looking for a bike. Unfortunately, we no longer send bikes to the UK, even after updating our software. Since we have switched to series assembly and the brake system is mounted according to the European Principe, which we are not allowed to deliver to the UK. But this change was done very before the Brexit. Sorry.
Any questions? Please feel free to email us.
Best, Andrea
ROSE Bikes Team”

It might be worth an editorial update, no point in promoting a brand that won’t sell to UK consumers I guess!