Tucked away in a very industrial area just outside Boston (but not for long, they’ll be moving closer to the city before the year’s out!) is Firefly Bicycles, a custom bike builder that specializes in titanium and stainless steel frames.
Driving home from the Cape with his wife, co-founder Jamie Medeiros started throwing out ideas and talks moved to bugs. Firefly came up, they’re cool, and partner Tyler Evans liked it. That was the beginning, see the here-and-now below…
Of course, you need a logo for a new brand. These are the many renditions they went through, providing feedback to the design company as the process moved along. They wanted it to be subtle, but obvious once you saw the icon put with the brand name.
A near final design study showing how it would look on business cards. At right, the final icon.
THE BUILD PROCESS
After getting the fit measurements from a customer, Firefly selects from their stock of tubes. They build with titanium and stainless steel. Back when Evans and Medeiros were working at Independent Fabrication, they did some testing with Reynolds 953 steel, but they’ve settled on Columbus’ XCR tubing for their stainless steel bikes. Tubes are mostly straight, but they do use a few butted, shaped ti tubes from Reynolds.
Tubes are then cut to length. They need to account for the overlap around headtubes, bottom bracket shells, etc., after being mitered, and Medeiros build different end pieces to adapt the cutting point. The round silver parts mimic specific tubes and, based on what cut is needed, replace the flat end piece up against the left end of this tube.