The Swedish outdoor clothing and equipment brand, Fjällräven, loves cycling and adventure. And now, they combine their decades of experience creating long-wearing and functional gear to launch Hoja.
Hoja is cycling equipment that’s specifically designed for “life on and around the bike”. Hoja is a Swedish term that means “riding a bike just for the fun.” And Fjällräven says the term “perfectly encapsulates their approach to cycling with this new collection.
Right up my alley, this collection offers an alternative to the competitive nature of road cycling or the extremes of mountain biking. The Hoja collection reflects spending quality time out in nature. An activity that is close to Fjällräven’s heart.
Fjällräven says that Hoja is “not about conquering the environment, but embracing it, allowing you to go further and stay out longer with gear designed for a lifetime of adventures”.
The new collection includes modular bike bags, wind-resistant riding layers, and trail-ready apparel — all crafted with Fjällräven’s signature commitment to durability, versatility, and low-impact materials.
There is a lot that was released for this collection. I’ll touch on a few of the cool Hoja items here. For more info and details on the collection, you can click on the link below to get the full scoop on all of the items in the new Hoja line.
The Hoja Collection:
Hoja Field Suit
Retail: $215
“A onesie for grown-ups”. Seriously, it’s a versatile field suit that’s been optimised for cycling. Oozing with Fjällräven style, this piece is made using exclusively mechanical stretch fabrics. It’s sports multiple practical pockets for gear. The Hoja Field Suit is for riders who appreciate the freedom of movement that stretch fabrics offer while ensuring your torso isn’t exposed while riding in the drops or scrambling up steep terrain
Features
- Made from G-1000 Air Stretch and partly recycled polyester with mechanical stretch.
- The combination of two stretch fabrics gives great freedom of movement.
- Two zippered chest pockets that can be opened for increased ventilation.
- Leg ends can be folded up to reveal reflective details in low-light conditions.
- Classic fit with adjustable waistband.
The Hoja Hybrid Trousers
Retail: $160
The Hoja Hybrid Trousers are designed for any activity requiring freedom of movement on or off the bike. For time on the bike, they’ve been optimised for cycling with a cut that allows cycling bibs to be worn underneath. They also come with hems that can be folded back to reveal reflective details for nighttime riding. If you want to hike, trek, or wander around town, the breathability, elasticated back panel of the waist, and the moisture-wicking waistband will keep you comfy.
Features
- Made of G-1000 Lite Stretch and a 4-way stretch polyamide/elastane blend.
- Compatible with padded bike shorts.
- A great choice for all activities requiring unrestricted movement.
- Lightweight and fast drying.
- Reinforced crotch for durability and comfort.
The Hoja Adventure Vest
Retail: $135
A perfect “reinforcement garment”, this versatile and practical vest can replace a burrito bag or a top tube bag to carry your off-the-bike essentials. It also packs into the front pocket, so it easily stores on the bike when the temp climbs. Durable and adaptable with Fjällräven’s Greenland wax and with a fit that’s optimised for cycling.
Features:
- Made from recycled polyester and a polyamide/organic cotton blend.
- Waxable reinforced chest and shoulders for extra wind protection.
- Back and lower front in lightweight and breathable fast-drying polyester.
- High-low hemline with elastic trim at the back and around armholes.
- Packable into the right-hand chest pocket.
Hoja Hybrid Shorts
Retail: $125
These shorts are ready for adventures on both on and off the bike… or any activity requiring freedom of movement. Optimised for cycling and compatible with padded cycling shorts. The combo of G-1000 Lite Stretch and 4-way stretch fabric makes them pliant and fast drying. There are reflective details on the inside of the cuffs, so just fold them up, and be more visible at night.
Features:
- Made of G-1000 Lite Stretch and a 4-way stretch polyamide/elastane blend.
- Compatible with padded bike shorts.
- Reflective details on the inside of hems, fold up the cuffs to expose them for more visibility.
- Lightweight and fast drying.
- Reinforced crotch for durability and comfort.
The Hoja Rider’s Wind Jacket
Retail: $180
The Hoja Rider’s Wind Jacket is a great backup garment that can pack into a very small space. It’s made for cyclists with wind-and-water-repellent HC Lite, is quick drying, and can be enhanced with Greenland wax if need be. Loaded with details like articulated sleeves, elasticated cuffs, and reflective details. It’s enough for extended trips into the backcountry, yet won’t look out of place at your favorite coffee shop downtown.
Features:
- Made from wind- and water-repellent HC Lite.
- It can be waxed for better resistance against rain and wind.
- Articulated sleeves with elasticated cuffs for increased freedom of movement when cycling.
- Top-loaded chest pockets, one buttoned and one zippered, plus zippered hand pockets.
- Collar with button-up function for extra protection.
Hoja Expandable Hip Pack
Retail: $100
A hip pack for carrying the essentials that can also expand into a full-sized backpack. Yup, this versatile, robust hip pack can shred the gnar in the morning and be loaded with groceries on the way home. You could use it for anything from your sleeping gear for days of hike-a-bike adventures, to snacks for your favorite short local loop. It has pockets for a 700ml water bottle as well as a hydration pack sleeve. Truly, one pack to rule them all.
Features:
- The Hip pack in Vinylon and an expandable backpack feature made from polyamide.
- Hip pack has a large main compartment with two internal sleeves in stretch mesh.
- Stretch mesh side pockets for a 700ml bottle that can be secured in place with a bungy cord.
- The hydration system is compatible with the inside sleeve in the backpack part.
- Comfortable hip belt and shoulder straps.
The Hoja Seatbag
Retail: $70
For those cyclists who don’t like to stuff their pockets, this 2-liter Seat bag can hold a lot. And with the “postbox” zippered opening, it’s easy to put items in, and see them to pull ’em out. It also sports a detachable external webbing strap with a gated tension hook that allows rain gear or an extra dry bag to be attached. Plus, the two mesh sleeves inside help organize, while the Daisy chain webbing underneath provides extra attachment points.
Features:
- Made of Vinylon. Lining in polyamide with 10,000 mm PU laminate.
- Attaches to both the saddle rails and seat post for a sturdy fit.
- “Postbox” opening for a good overview of the contents.
- The strap allows extra gear to be secured in place.
- Volume: 1.2 litres.
The Hoja Collection is an invitation to riders from all walks of life, those new to cycling as well as experienced riders looking for new adventures to discover the versatility of Fjällräven’s new cycling range and the joy of riding a bike just for the fun of it.
