Focus Bikes Available @ Performance Bicycles

Why is it a shame? For Focus, who is as you say is “on it’s way up in regards to cycling-hotness as it is just beginning to garner some high-end credibility,” I can’t think of a better way to get their product on the radar screen of the average American consumer than to pair up with the biggest bike retailer in the US, while at the same time streamlining their distribution process. When I heard this was in the works, I looked at their previous distributor, Speedgoat Bicycles, and had dig to find the Focus bikes on their website. You can bet Performance will have these bikes prominently placed on their website and in their catalogs. Would you have the same things to say about Spot or Lynskey (both of which have bikes for sale on Performance’s website)? And the Performance shops that I go to employ guys that race and ride in every aspect of cycling, from pros who turn a wrench in between multi-day stage races to Ironman finishers to cross to track to DH racers to a guy who does at least one century every month.

Why not is right. I agree with Tim. Focus bikes are already sold in the UK from an online retailer- Wiggles. Performance is just this shores’ version. I’ve only been to one Performance retailer, in Santa Monica, CA and the wrenching there is pretty good and the staff is pretty knowledgeable, a lot better than some of my LBSs but it depends on the shop and whose working there that day.

Focus is a legitimate brand and glad to see them finally in the US. It will definitely make the other big name brands pay attention. The value for the product is unmatched. 2K-2500 for a solid carbon frame with Ultegra. Jenson USA will most likely sell them too, since they stock the 09 and putting email feelers out on the brand. Compare the spec line up to say, Specialized, Giant, Trek and no comparison. You’re just paying for the name.