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Greg Lemond Revives Namesake Bicycle Brand w/ Limited Edition Road Bikes

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2014-Lemond-limited-edition-road-bike-teaser

Partnering with Time in France to produce the bicycles, Greg Lemond is kicking off his return with three limited edition road bikes for 2014.

The pic above is just a teaser, and we’ve heard from our own insider source there’s a fourth World Championship edition that’ll be sneaking around Interbike and coming later in the year. Each of the frames graphically celebrates one of Lemond’s major victories and milestones, with color nods to the teams he was riding with at the time. The image above is the 1990 edition that borrows from the Z-Tomasso Tour de France win.

The bikes will be based on Time’s NXS road frame with slight modifications dictated by Lemond, particularly with the rear triangle. They’ll all come spec’d with Campagnolo parts. The public launch comes Wednesday morning at Interbike and we’ll be there to cover it.

Hit up the full press release after the break for the official story, and just know that these first ones are only the beginning. A full line is already in development!

PRESS RELEASE: Greg LeMond is introducing his limited-edition line of handcrafted carbon fiber road bikes, designed by LeMond and manufactured in France by longtime partner TIME Sport International, in Interbike booth number 26151 at 9:30 a.m. on Wednesday, September 18. The LeMond line will initially include three models, based on colorways from his three Tour de France victories in 1986, `89 and `90.

LeMond will be joined by Valentino Campagnolo, whose Italian company is providing its 80th Anniversary Record gruppos to the LeMond line.

“My interest in the bicycle as a machine, with its design, details and innovative possibilities, never went away after I retired from racing in late 1994,” LeMond explained. “For a time I lost my creative outlet, but like form coming back to a rider who was weakened, I have rediscovered my creativity and passion for the bike. I’ve traveled the world, observing carbon fabrication in more detail than ever before, and I’ve refined my ideas. When I landed in Vaulx-Milieu, France to meet with Jean Marc Gueugneaud and Roland Cattin of TIME Sport International earlier this year, I had done my due diligence. I spent countless hours traveling, sitting in meetings and standing on factory floors, but I saved TIME for last for a reason: I would now be able to view everything they were doing through a discerning eye.”

LeMond and Gueugneaud go back to 1985, when the young French engineer and designer built a carbon fiber bicycle for LeMond and his La Vie Claire teammate Bernard Hinault. After leaving Look, Gueugneaud launched TVT, a custom carbon fiber manufacturer, which provided production bikes for LeMond, Pedro Delgado and Miguel Indurain. LeMond won three Tours and one world championship on TVT framesets.

“I’m very fond of my history with Jean Marc and his bikes, but I needed to see what he and Roland had accomplished since the early ‘90s; I needed to see how they were doing it now,” LeMond added. “The level of design and craftsmanship poured into their products today is unsurpassed. The balance of strength, weight, durability and ride quality in what they build puts them atop the podium as the premiere carbon constructor.

“For these reasons I have chosen Jean Marc and TIME to partner with me in my newest endeavor: the relaunch of the Greg LeMond Bicycle Company.”

The website’s at Lemond.cc, but was password protected as of this post going live.

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Mike
Mike
9 years ago

Good for him; wish him better and longer success this time around.

KJR
KJR
9 years ago

I’m so happy to see LeMond getting back into the game. Super stoked to see him partner with TIME. Glad he’s not working with Trek after how they treated him for telling the truth for all those years!

Peter R
9 years ago

Good news….now hopefully a titanium bike down the road?

Eyal
Eyal
9 years ago

A twin traditional seat-stays on Time’s NXS would be phenomenal! I’d definitely consider it when the non limited edition are available.

Jib's Mom
Jib's Mom
9 years ago

I had an old steel Lemond road bike that was made here in the US. I’m still kicking myself for selling it.
I’m guessing that these are going to be pricey seeing that TIME is involved.

Ajax
Ajax
9 years ago

Awesome bikes. I always liked how his bikes back then had more relaxed geometry and longer top tubes than the crit bikes back in the day. I hope he crushes Trek.

Topmounter
Topmounter
9 years ago

This just in: “LA considers investment in TIME Sport International”

🙂

Psi Squared
Psi Squared
9 years ago

Hopefully more bikes will come from Lemond and Time, or maybe even Lemond himself.

Ryan
Ryan
9 years ago

I think his timing is right for a second go at the chance he had stolen from him.

Artie Fufkin
Artie Fufkin
9 years ago

“The bikes will be based on Time’s NXS road frame with slight modifications dictated by Lemond, particularly with the rear triangle”

yeah I want the chain stay to be 40.8 instead of 40.5..

Rohan
Rohan
9 years ago

Hope their not to expensive would be willing to buy one it the price is right.

David
David
9 years ago

@BMANX, Greg Lemond’s truths will help set you free.
Glad to see Greg getting on, yet hope his bikes will have more options than Campy 80th group.
And I’m still riding Campy Chorus 9sp……

Jeff
Jeff
9 years ago

Had a Tourmalet, my first road bike… I think that it sucks that Time is getting involved… Lemond bikes will most probably be overly expensive bikes for bourgeois boomers. Dommage…

wunderkind73
5 years ago
Reply to  Jeff

Me too…between being a LOOK freak myself & the fact that Greg won the first TDF ever raced with use of a LOOK KG86 carbon frame for certain stages with La Vie Claire back in 1986, 2016 would have been the most perfect launch date of Lemond & LOOK’s combination of forces, with the 30th anniversary of that first victory.

Peter
Peter
9 years ago

@Rohan:

“Too expensive” is pretty relative. The stock NXs is an $8,000.000 MSRP, so I can’t imagine that a limited edition model is going to be less than that. My guess would be $9,000-12,000 MSRP on the LeMond models.

Hoshie99
Hoshie99
9 years ago

His bikes were well designed, or at least many of them. The Time frames I have seen all seem very well crafted, so hopefully they will have some down-spec options.

Good for him; everyone needs a hobby. I think his timing is quite good so we’ll see if it is a success.

j

satisFACTORYrider
satisFACTORYrider
9 years ago

Did tomassini build those first lemonds that came thru ten speed drive imports?

Kristi Benedict
Admin
9 years ago

***NOTE: All comments bashing Lance Armstrong or Greg Lemond will be deleted. We’re focussing on the bikes here. Thanks.

Dave
Dave
9 years ago

Do not worry. By next year I am sure we will see the steel LeMonds as well. The TIME bikes ride so well. I have a ZXRS and a NXS and I am so, so happy. Greg is the reason that I ever thru a leg over a bike and this for me at least is very exciting.

K11
K11
9 years ago

should offer elite level variant of steel (maybe stainless) with modern attributes. would be more in line with Lemond heritage. right?

john
9 years ago

Picture looks more like the 1989 version. 1990 – hot pink, baby blue… Awesome news!

Chainwhipped
Chainwhipped
9 years ago

Really glad to read this. Greg deserves a bit of payback after the way a certain four-letter entity treated him.

Art
Art
9 years ago

Sounds awesome!
I would love to see a TrueTemper S-3 model. Preferably built by Waterford.
Or maybe Ben Serrotta!

John
John
9 years ago

Tomassini did not build Lemond Frames. Ten Speed Drive distributed Tomaso. William Lewis Imports imported Tomassini.

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