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GU Campfire S’mores gel benefits Conservation Alliance’s Public Lands Defense Fund

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Campfire Smores GU Energy Gel flavor

Wanna do good while eating well? The limited edition GU Campfire S’mores flavor energy gel is here to make your summertime trips just a little sweeter. They’re donating 10% of sales to the Conservation Alliance’s Public Lands Defense Fund to help protect our natural resources. A box of 24 retails for $36.

Like several other companies, GU withdrew from this year’s Outdoor Retailer Summer Market and reallocated funds to make a $25,000 donation to support the Conservation Alliance Public Lands Defense Fund and to host key media at an event supporting Bears Ears National Monument.

“Our commitment to the protection of public lands is motivated by three of our core values: sustainability, longevity, and love.” said Brian Vaughan, CEO & Co-founder of GU Energy Labs. “Thanks to this partnership with The Conservation Alliance, we’re able to collaborate with others to safeguard this fragile landscape, so that future generations have the opportunity to explore and gain inspiration from our diverse American wilderness.”

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