Hincapie, Ballan, Rest of BMC Team to Ride Easton Wheels

PRESS RELEASE: The BMC Racing team has selected Easton as its exclusive wheel supplier for the 2010 racing season, citing Easton’s durability, dependability and lightweight performance. BMC’s team will pedal more than half a million miles in 2010, and the squad is excited by Easton’s arsenal of wheel choices.

”A technical partnership with Easton starting in 2010 is an ideal opportunity to build on our established relationship with Easton for bars, stems and cockpits,” says the team’s General Manager Gavin Chilcott. “In addition to having confidence in Easton products, we are excited to align with a company that has a strong inclination toward technological development and optimization. Achieving our sports objectives is integrally linked to both reliability and performance of the wheels.”

“BMC Racing is the fastest-growing and most progressive professional team in the world, and we believe Easton wheels will help bring them even greater success,” says Chuck Platt, Senior Sports Marketing Manager. “We’re excited to get our wheels under the riders and begin gathering feedback, which will benefit everyone from top pros to weekend racers who choose Easton.”

To help the team and it’s classics specialists Hincapie, Burghardt, Kroon and Ballan perform on the cobbles and variable conditions in the 2010 classics, Easton will provide the EC90 SLX, a light (1175-gram) and stiff tubular wheel with an ultra-dependable Easton carbon rim. For rolling and hilly races like Milan San Remo and The Amstel Gold Race, BMC riders will likely chose the 1,232-gram EC90SL carbon tubulars or the 1,335-gram EC90 Aero Carbon tubulars.