IBIS lands with updated Ripley & Ripmo, new colors + all new branding

It’s been nearly 30 years since Ibis introduced the Ibis oval. While nearly everything in the bicycle industry has since changed, their logo has remained the same. That is, until today.

Along with updates to their brand identity, Ibis is also launching two updated bikes – the Ripley V4S, and the Ripmo V2S. That ‘S’ stands for swingarm as most of the updates happen at the back end of the bike. There’s also a host of new colors to choose from.

New Ibis head tube logo

It’s a little sad to see the head badge replaced by paint, though it is lighter…

IBIS’ New Look

From Ibis:

On Tuesday, September 27th, Ibis will have a radically different look. We are introducing a new logo, wordmark, color palette, and typeface that shines a spotlight on the values of our brand. 

When founder Scot Nicol was naming his newly hatched bicycle company in 1981, he decided to evoke the thrill of flight by choosing a bird. He liked that birds are light and can fly, which are both positive traits to associate with a bicycle. Strong, elegant, and fast, our new identity instantly evokes the connection between the bird and the brand.

By embracing the bird, we are strengthening the connection between the brand and its core values for a new generation of enthusiasts. Our iconic oval was created in 1993. That was a different time in the bike world and the world in general. We didn’t yet have a website (that came in 1997) and the tubes on our bikes were round, skinny, and made of Moron (more on the end) steel. 

Our new visual identity pays homage to that hand-crafted past, while looking forward. The new Ibis bird projects strength as it takes flight, while the arced beak is reminiscent of the care we take with the surfaces in our designs.

We also implemented an uppercase IBIS to remind people visually that our company is no longer the soft “i” of interesting, but a proud and strong “I” that embodies the spirit of us as humans. These visuals are better adapted to the complex surfacing of our frames. They look stable and modern, like our bikes. 

Since our humble beginnings, this blend of craft, elegance, and irreverence has been a mainstay of the Ibis ethos. Our new brand identity reflects this past, while welcoming a whole new era of riders to the flock.

Thank You,

Hans, Tom, Scot, Roxy & Colin

New Ibis Ripley V4S

Ibis Ripley V4S Drywall off white

Helping to usher in the new era of IBIS, we start with the new Ripley V4S. From the side, the bike doesn’t look much different other than the new Drywall or Bad Apple paint jobs.

Ibis Ripley V4S clevis bushings

Ibis Ripley V4S derailleur cable routing

However, there are notable details including the introduction of a SRAM UDH for “maximum future compatibility”. Like many new bikes we’ve seen, the move to the new derailleur hanger standard seems almost given and suggests it might be necessary for whatever new derailleurs SRAM is working on. To make shifting even better, the frame features new derailleur cable routing on top of the chainstay.

Ibis Ripley V4S chain stay 55mm chainline

Because of that, the entire swingarm is new and moves to a 55mm chainline, with a wider and stiffer chainstay assembly. While they were at it, Ibis added new chainstay and seatstay protection with raised blocks on the chainstay for sound deadening, and more protection overall for heel rub, and replaces the metal chain suck plate at the front.

Ibis Ripley V4S updated shock clevis bushings

You’ll also find updated clevis pivot bushings which are better sealed. All these changes do prevent the parts from being backwards compatible though.

Ibis Ripley V4S downtube rubber guard

Finally, the bolt-on polycarbonate downtube guard has been replaced by a thick rubber guard that covers more area and supposedly absorbs impact better.

Ibis Ripley V4S specs

Along with the new branding, Ibis is adding graphics with all of the bike’s vital details including a shock setup chart.

Ibis Ripley V4S bad apple red Ibis Ripley V4S Drywall white

The new Ripley V4S will be offered in Bad Apple Red or Drywall off-white, with pricing TBA.

Ibis Ripmo V2S

Ibis Ripmo V2S bruce banner green

Just like the Ripley, the Ripmo gets all of the same updates, including the UDH, 55mm chainline, and enhanced clevis bushings.

Ibis Ripmo V2S EnduroCell black head tube

Ibis Ripmo V2S EnduroCell black

On the Ripmo V2S side, you can choose between Bruce Banner green or EnduroCell Black & Copper with pricing TBA.

Check out the new Ibis website below for more!

ibiscycles.com

Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

11 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Bayard
Bayard
2 months ago

Great article Sport

Alexander
Alexander
2 months ago

Will Ibis be making a new hardtail?

Juan
Juan
2 months ago

I wish they would have went 157 “super boost” for their chainline needs

Justin Walsh
Justin Walsh
2 months ago
Reply to  Juan

Agreed. A 55mm chainline on 148 is less than ideal.

Roger Pedacter
Roger Pedacter
2 months ago

I’ve always thought of Ibis as a company that has a lot of really cool stuff going on. But that press release about the rebranding… Holy crap, what a mouthful of self-important nonsense. It was always tongue in cheek with Scot, but that tongue is now somewhere much less tasty altogether.

Phred Peddles DDS
Phred Peddles DDS
2 months ago

what started as a counter culture thing during the “me” era is now a consumer good of the “I” era?

J.D. Mann
J.D. Mann
2 months ago

Show us their new ebike!

Tony
Tony
2 months ago
Reply to  J.D. Mann

It got leaked, but it’s not official yet, so they can’t show it.
It’s a very polarizing design with elevated chainstays.

FrankTheTank
FrankTheTank
2 months ago

So does new chain line necessarily mean wider w-factor?

Gabriel B
Gabriel B
1 month ago

Will the new chain stay protector be available for purchase?

Gabriel B
Gabriel B
1 month ago

Would like to add the new chain stay to my 2021 Ripmo.