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Intense teams up w/ Parts Unlimited to distribute motocross inspired Tazer MX e-Bike

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Now, maybe more than ever, there is substantial crossover between motocross and mountain biking. There’s a Tomac consistently gunning for the top spot in Supercross, motocross riders routinely use mountain bikes or bicycles for training, and for Intense, a recent restructuring of the company has injected a serious dose of Moto DNA into the brand. In early 2019, it was announced that the newly formed Intense LLC included investment from four time Supercross Champion Ryan Dungey as well as from Team Geico Honda Co-Owner Jeff Majkrzak.

Not surprisingly, since investing in the company, Dungey has been helping to promote the Intense Tazer e-bike (along with Aaron Gwin).

Which all may have been leading up to today’s announcement by Parts Unlimited – the self proclaimed “world’s largest distributor of aftermarket accessories in the powersports industry.”

Intense teams up w/ Parts Unlimited to distribute motocross inspired Tazer MX e-Bike Intense teams up w/ Parts Unlimited to distribute motocross inspired Tazer MX e-Bike

That announcement? That Parts Unlimited will be distributing a special version of the Intense Tazer e-bike. Called the Tazer MX (obviously), the complete e-bike has a special build meant to resonate with the powersports crowd thanks to familiar names like Öhlins Maxxis, Renthal, and Magura.

Intense teams up w/ Parts Unlimited to distribute motocross inspired Tazer MX e-Bike

According to the spec list, the complete MX Pro build will include an Öhlins DH38 Race fork with 170mm of travel, mated to the 150mm of travel through the Öhlins TTX22M Coil shock in the frame. The carbon frame runs a 29 x 2.6″ front and 27.5 x 2.8″ rear tire, mounted to DT Swiss H1700 aluminum wheels.

Power is provided by the Shimano STEPS E8000 system with a 250w motor, and a 504Wh BT-E8010 battery integrated into the frame. Magura MT7 Pro brakes with 203mm rotors will slow things down, and a Renthal 35mm bar and stem will keep things under control.

There will also be a Tazer MX Expert build which drops the drive unit down to Shimano STEPS E7000, along with a 160mm travel single crown DVO fork and shock.

According to the Intense website, the Pro Build will sell for $7,999 while the Expert Build will be available for $5,999. The bikes currently aren’t listed on the Parts Unlimited website, but they mention that the bike will be officially launched at the 2020 Fall NVP Expo in Madison, WI on August 22/23. In the mean time, anyone interested in becoming a Tazer MX dealer can sign up for updates on the site linked below.

intensecycles.com

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11 Comments
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Juan deBobo
Juan deBobo
2 years ago

Serious desperation marketing… #SadFaceForTheDeathOfIntense

JNH
JNH
2 years ago

Seeing an Intense E-bike is like finding out your favourite Punk band now plays 60s covers on cruise ships. Even understanding the reasoning behind it, it’s still depressing to see your idols giving in to middle age spread.

Seraph
Seraph
2 years ago
Reply to  JNH

Intense has been making the Tazer eBike for a little while now.

JNH
JNH
2 years ago
Reply to  Seraph

I know, and it’s just as disappointing every time.

Mecanico do Paladar
Mecanico do Paladar
2 years ago

E-bikes are getting closer and closer to what they are, electric motorcycles.

Colin M
Colin M
2 years ago

LOL, those brake pads aren’t even touching that rotor. In fact that is a used rotor. Oopsie

Padrote
Padrote
2 years ago
Reply to  Colin M

I’m not one to point out silly details on photo bikes but that is rather egregious.

J
J
2 years ago
Reply to  Padrote

FYI. You are looking at the outside of the brake caliper, that is a 4 piston caliper sitting over top of the rotor. Nothing wrong in photo. Serious braking power.

Art
Art
1 year ago
Reply to  J

Ohlins has a min of 200mm rotor. I don’t understand why they put a 230 adaptor on this. It’s not definitely touching the pads as I own an mt7.

Mateo Largo
Mateo Largo
2 years ago

Generating millions of dollars in revenue with the most trusted supplier in the powersports industry sounds pretty good to me. This will only strengthen Intense and fuel development of more innovative mountain bikes to come.

pm732
2 years ago

renthal bars with odi grips
magura calipers with shimano rotors

wutttttt

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