Interviews

How to Break Into the Cycling Industry – Santa Cruz Bikes Engineer Joe Graney

At Santa Cruz’s launch of the Superlight 29 and Tallboy LT earlier this year, I had quite a bit of time to chat up Joe…

Written by Tyler Benedict April 09, 2012

How To Break Into The Cycling Industry – CamelBak’s Seth Beiden

Among the most laid back people in the industry that we hang out with at the tradeshows, events and races is Seth Beiden, marketing manager…

Written by Tyler Benedict March 26, 2012

How to Break Into the Cycling Industry – Shimano’s MTB Product Manager Matt Robertson

If you’re looking for a job that encompasses virtually all aspects of industry workings, product manager at a large component company will give it to…

Written by Tyler Benedict March 19, 2012

How to Break Into The Cycling Industry – Brooke Bauer, Rolf Prima PR / Marketing

While at Rolf Prima’s HQ, I had the chance to get an interview in with Brooke Bauer, who handles their PR and Marketing in house. Brooke isn’t…

Written by Nick Burklow February 27, 2012

Shop Tour: Rolf Prima Wheels

I recently took a day trip down to Eugene, and while there, I had the pleasure of stopping by Rolf Prima’s headquarters for a little…

Written by Nick Burklow February 27, 2012

How To Break Into Cycling – Professional Freerider Jack Fogelquist

Jack Fogelquist is a shredder, but most importantly, he’s just a local guy who loves to ride bikes with his friends. It just so happens…

Written by Saris Mercanti February 21, 2012

Road to NAHBS 2012 – Ellis Cycles

Fans of the classic lugged steel bike need look no further than Ellis Cycle’s booth. Fortunately for builder Dave Wages, he’s been near the front…

Written by Tyler Benedict February 09, 2012

Spy Shots! SRAM Hydraulic Brakes Images Slip Out

Given that SRAM already officially acknowledged forthcoming hydraulic brakes when they unveiled the new 2012 Red group, we thought we might see some leaked images.…

Written by Tyler Benedict February 08, 2012

How to Break Into the Cycling Industry – Cane Creek’s Sales & Customer Service Director Chris Strout

Cane Creek is a small company with a big name. Like any other small company, their people cross over between roles to get the job…

Written by Tyler Benedict February 07, 2012

How To Break Into the Cycling Industry-Santa Cruz Syndicate Head Mechanic Doug Hatfield

As the lead mechanic of one of the most successful World Cup downhill mountain bike teams, the Santa Cruz Syndicate, Doug Hatfield is an incredibly…

Written by Saris Mercanti January 28, 2012

Road to NAHBS 2012 – Winter Bicycles’ Eric Estlund

Winter Bicycles‘ founder/builder Eric Estlund has shown us some pretty wild bikes over the years, and it looks like he’s been up to more of…

Written by Tyler Benedict January 25, 2012

How To Break Into The Cycling Industry – SRAM’s Event Rainmaker Benny Cruickshank

For the past few years, any time we get all hot and bothered over the shiny new parts at a SRAM product launch, tradeshow booth…

Written by Tyler Benedict January 24, 2012

Road to NAHBS 2012 – Reynold Yip of Yipsan Cycles

Reynold Yip’s won the People’s Choice award at NAHBS 2010 and his 2011 collection saw a very nice Rambler and Big Mountain bike grace the…

Written by Tyler Benedict January 23, 2012

Road to NAHBS 2012 – Caletti Cycles

Our pre-NAHBS buildup continues with John Caletti of Caletti Cycles. Until now, he’s been all about steel bikes, but that looks to be changing… BIKERUMOR:…

Written by Tyler Benedict January 18, 2012

How to Break Into the Cycling Industry – Raleigh Bike’s Frontman Brian Fornes

We love the tradeshows and press events. They’re a smorgasbord of shiny new bicycle awesomeness. But day after day of lugging cameras, iPads, laptops and…

Written by Tyler Benedict January 17, 2012

Road to NAHBS 2012 – Appleman Bicycles

Our pre-NAHBS hype continues with all-carbon-all-the-time frame builder Matt Appleman of Appleman Bicycles. As you may recall, Matt’s the guy that even cuts his logo…

Written by Tyler Benedict January 16, 2012

How to Break Into the Cycling Industry – Jeff Frane of All-City Cycles

As a more urban rider, I have had my eye on the products that All-City Cycles has been turning out. They make dope fixed gear…

Written by Nick Burklow January 13, 2012

How to Break Into the Cycling Industry – GreenEDGE Cycling Pro Team’s PR Manager Jessi Braverman

We all watch our favorite teams and riders when we can. But for many races, we’re left to digital reporting to find out how they…

Written by Tyler Benedict January 10, 2012

On-One Fat Tire Bike Prototype – Askja

The other day, while visiting with Dan Powell at PDW, we stopped next door at the Titus / On-One / Planet X offices to say…

Written by Nick Burklow January 10, 2012

How to Break Into The Cycling Industry – Brave Soldier Founder & Ergon USA VP Jeffrey Neal

Back when I was racing a lot and seeking personal and team sponsors, I hit up Brave Soldier. At the time, it was still run…

Written by Tyler Benedict January 04, 2012

How to Break Into the Cycling Industry: SRAM’s Photo & Video Wonder Twins

At virtually every SRAM press launch and event we attend, Adrian Marcoux and Taylor Sage are there documenting it. The action photos you see on…

Written by Tyler Benedict December 27, 2011

How to Break Into the Cycling Industry – Dan Powell of PDW, plus bonus PDW Shop Tour

Last week I had the opportunity to swing by the new HQ of Portland Design Works for a shop tour. While there, I figured it…

Written by Nick Burklow December 19, 2011

How to Break Into the Cycling Industry – Pivot’s Chris Cocalis’ Story

Welcome to the first of a new series on how to break into the cycling industry. Bikerumor was started because, well, I wanted to get…

Written by Tyler Benedict December 14, 2011

Evolution of the Specialized Romin Saddle – Interview with Dr. Roger Minkow

Earlier this week, Specialized sent out a PR piece about their new Romin Evo Pro saddle being featured in Men’s Journal’s gear of the year…

Written by Tyler Benedict December 08, 2011

How to Fuel Your Body for Cyclocross – Tips From Pro Todd Wells & Dr. Allen Lim

Cyclocross is a weird animal. It’s intense and technically demanding, so you don’t get much chance to consume anything during the race. It’s also short,…

Written by Tyler Benedict November 23, 2011

Secret Drink Mix Founder Dr. Allen Lim Tells All

Dr. Allen Lim has been the nutritionist to some of the biggest teams (Garmin, RadioShack) and stars, helping them stay fueled, healthy and upset stomach-free…

Written by Tyler Benedict November 15, 2011

How To Start Racing Cyclocross – Interview with Trebon, Gould and Raleigh Bikes

If you’re not already racing cyclocross by this point in the year, you’ve probably seen some friends doing it. Perhaps you’ve been out there and rang…

Written by Tyler Benedict November 09, 2011

New bar from a new company: Joystick’s Analog Carbon available for preorder

Last week a press release from Joystick Bicycle Components landed in our inbox touting the release of the company’s first product: the Analog Carbon handlebar. …

Written by Marc Basiliere November 05, 2011