For 2023, Juliana Bicycles has, albeit rather subtly, updated its 120mm travel 29er; the Joplin. Their not-quite-an-XC-bike (did someone say downcountry) retains its 120mm VPP suspension platform paired with a 130mm fork up front, but benefits from some geometry tweaks with a more proportional approach to frame sizing, kinematic adjustments and, of course, the Glove Box downtube storage compartment.
Hailey Elise gives us a glimpse of what the new Joplin capable of.
2023 Juliana Joplin
In case you’re wondering, the 2023 Juliana Joplin is indeed the same frame as the 2023 Santa Cruz Tallboy that launches in parallel with it today. The notable difference is that the Juliana-branded frames and complete bikes are available in sizes XS-M only, whereas the Santa Cruz-brand frames run from sizes XS-XXL. Also important to note is that the shock on the Juliana Joplin will run a lighter damper tune than that seen on the Tallboy, in line with the fact that, on average, women are lighter than men. Of course, the usual contact points differ between the bikes, too; namely, the saddle and grips.
With that out the way, let’s take a look at the new bits.
For 2023, Juliana has pushed the geometry of the Joplin toward that of its longer travel bikes like the recently updated Furtado. The head angle remains at 65.5° in its slackest position, but the reach grows by around 5mm, now spanning 403mm-453mm across the XS-M range.


2023 Juliana Joplin – Frame Details
- Max tire width: 29 x 2.5
- Fork Compatibility: 130-140mm
- Boost 148mm spacing
- Post mount brakes w/ 180mm rotors
- ISCG05 chain guide mounts
- Threaded BB
- Santa Cruz UDH
- IS headset

Pricing & Availability
- 2023 Juliana Joplin C R – $5,299 USD
- 2023 Juliana Joplin C S – $6,199 USD
- 2023 Juliana Joplin C GX AXS – $8,199 USD
- 2023 Juliana Joplin CC XO1 -$8,599 USD
- 2023 Juliana Joplin CC X01 AXS RSV – $10,399 USD