In this day and age of wonder fabrics and fitness enhancing clothing tech, it seems any startup needs to find ever more elusive ways to differentiate themselves. Fortunately, good design and a sense of scarcity rarely fails to attract an audience, and that’s what L’Etape is going for.
They’ll offer one design per month, released on their website and social media channels. Upon release, you’ll have about 14 days to pre-order if you like it, then that style goes off sale, never to be repeated, and production begins. Once done, it ships to your door anywhere in the world free of charge.
They’re kicking things off with three designs for the launch, though, which are available to order through March 10. Check ’em out and get a preview of the next one in line…
Everything’s made in Italy of high end materials. The bib short and jersey combo will retail for €229. Above is the Hall of Fame, inspired by the chalk writings leading up the famous climbs of our favorite races.
The 13 pokes fun at the superstitions affecting any racer unlucky enough to draw “13” as their race number. As the story goes, you should turn that number plate upsidedown to counteract any negative energy, and that’s what’s done here.
Put The Hammer Down is the final starting design, and its graphics hint at the rider that does just that to breakaway for the win.
Not sold yet? The Belgian inspired The Pave design will come next.