In one of the most odd brand promo videos that’s come across our desk, join elite downhiller Ben ‘The Deakinator’ Deakin as he patrols the shores of Sandbanks Dorset in the UK clad in an 80s white suit, a custom painted 100% helmet, and on a custom carbon DMR DH bike. Oh yeah it’s a Muc-Off promo, so you can get a Muc-Off Vice themed t-shirt, some socks, and something to clean your bike, too…
Muc-Off Vice, it’s just a t-shirt. No custom bike for you!
Muc-Off promises “no discernible plot or actual riding”, but plenty of style. Sure, The Deakinator wasn’t even born until halfway through the second season of Miami Vice, and Muc-Off not even founded until 1994. But that’s no reason not to be nostalgic for Crockett & Tubbs, and of course their fashion & lifestyle. (We won’t talk about the movie adaptation, or the fact that the series is working on a reboot.)
As a sponsored team elite rider for the last 15 years, Muc-Off needed an excuse to paint up a custom bike and helmet for Ben Deakin in their signature pink, so why not drop in some turquoise too. That custom painted DMR that we first though might be some sneaky prototype… actually its a standard Pivot Phoenix DH Carbon just tricked out in DMR & Deakinator logos.
Muc-Off Vice limited edition T-shirt
But for what you can actually buy from Muc-Off…
That’s actually a 100% cotton white t-shirt with the Muc-Off Vice logo. It’ll cost you £25, but act fast if you are feeling nostalgic, as they are in short supply.