Just prior to NAHBS, Rolf Prima unveiled their EOS3 ultralight carbon clincher as their first made-at-home carbon fiber rim. This follows their move to bring all alloy rim construction in house, too, and shows their hand for future product development.
At NAHBS, they showed off two more new models, both alloy, and one that shares EOS3’s ballistic finish on the hubs and takes that all the way around the rims, too! The other is the Hyalite, a shallow but wide road tubeless alloy rim laced to disc brake hubs that puts them smack in the middle of the gravel race category…
The Ballistic Armor Coating is essentially a hard ano that protects the hubs and, for this model, the rim, too. And it looks killer, especially with the split graphics running through the flange.
Here’s a closer look at the EOS3. The show samples had already been taped for tubeless.
The Hyalite is an all new disc-specific rim, and it’s laced to Center Lock disc brake hubs to keep the weight down to a paltry 1,505g per set for the standard build. A stronger “ES” build comes in at 1,645g for heavier riders.
Take your pick of axle standards, including both 12mm and 15mm front thru axles. That should make them a good choice for cyclocross, gravel and all around road use.
All wheels should be available this spring, pricing TBD.