Home > Bike Types > Road Bike

New Oakley Kato conforms to your face with frameless lens & unique nose wrap

10 Comments
Support us! Bikerumor may earn a small commission from affiliate links in this article. Learn More

Oakley is known for pushing boundaries. “Normal” shades just aren’t their thing. Now, after 45 years of “disruptive innovation”, they’ve just launched their next wild look – the Kato.

Oakley KAto launch case augmented virtual reality

Just as noteworthy at the Kato itself is the way that Oakley launched the new glasses – from augmented reality to reality. Oakley’s key athletes all received a one-of-a-kind package with a QR code. When scanned, it brought up an augmented reality display which included a countdown timer to the coordinated release. Once the timer clicked down to zero, the pod opened up to reveal the wild new Kato. Honestly, it’s pretty cool to see – as filmed by JuJu Smith-Schuster on Oakley’s instagram account.

Oakley KAto colors of prizm lenses

The reveal introduced the Kato to the world, which features a “first-of-its-kind nose wrap for high coverage.” There is still a nose piece underneath (with three nosepads to customize the fit), but the lens is completely frameless. The glasses also include an adjustable rake system to make sure they sit on your nose properly.

Oakley KAto with Mark Cavendish

Offered in three colors with Prizm lenses, the glasses retail for $291 – augmented reality case not included.

oakley.com

Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

10 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
MaraudingWalrus
3 years ago

I absolutely love comically oversized Oakleys. I haven’t bought any in years and years, but these are hilariously great.

FritzP
FritzP
3 years ago

Yes, the whole trend of people wearing windshield sized shades is comical.

Idk which is funnier, the sunglass trend or how integrated cables make it easier to mount a handlebar bag negating the ‘aero-ness’ of their integrated front end.

Clinton Blacksmith
Clinton Blacksmith
3 years ago
Reply to  FritzP

You’re thinking too hard on this, mate.

barael
barael
3 years ago

“Augmented VR” seems a bit of a misnomer. There’s Augmented Reality (AR) and then there’s Virtual Reality (VR). “AVR” doesn’t make much sense (doesn’t produce many google hits either).

Czechmate
Czechmate
3 years ago

A cycling lens without high-coverage nose wrap is like a bowling ball without a liquid center.

claudiobosticco
claudiobosticco
3 years ago

very nice, now I only have to have a nose job to be able to wear them. I’ve always complained that glasses designers don’t take into account those with big (and greek) nose, but these are the worst I’ve ever seen.

Cody
Cody
3 years ago

Yep! I’m not Greek but I’m in the same boat and it drives me nuts haha

Oliver
Oliver
3 years ago

Non-removale lenses. €250 each. So that’s 750 for a usable 3 lens set. No thank you. Zero reason why they couldn’t have made them removable.

PoorInRichfield
3 years ago

I applaud Oakley for trying something different, however, I see no reason to buy these glasses other than they’re unique.

jgrosserdc
3 years ago

Maybe some day someone will find a way to make shield style glasses work for people who need Rx lenses ….

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.