This Week, Waterloo, Wisconsin’s Trek Bicycles brings more artistry to the company’s custom bike world. The legendary brand is broadening the horizons of their Project One Designer Series offerings with brand-new designs.
Project One is Trek’s Custom program where the rider can pick the Trek road or mountain bike, pick from thousands of colors and design schemes, and then lastly, pick your parts by choosing every component yourself, or choose a curated build.
Trek is adding Designer Series Driftless, Formula Fast, and Collector’s Edition to the extensive Project One Design Schemes that already exist.
Project One Designer Series
This paint scheme pays homage to Trek’s home state of Wisconsin’s Driftless region. The Driftless region is an area that has been left untouched by the last Ice Age. It’s said to have deep creeks that cut into ancient bedrock, and steep rugged bluffs that beg to be explored.
The Driftless Designer Series features topographical maps in the graphics that “invite riders to explore the beyond.
This Series can be customized with a palette of cherry-picked colors and is only available on the Trek Checkpoint. Available only with tone on tone colors, the resulting logos are stealthy and reveal a cool topographic touch when viewed up close.
Trek’s Designer Series Formula Fast pulls inspiration from both Formula One and Rally Car racing. Bold colors and details span the gap between modern and nostalgic.
This series features customizable numbers and icons that give a nod to the most hellish of the Spring Classics, where Formula Fast brought home gold under Elisa Longo Borghini at the 2022 Paris-Roubaix Femmes.
With its rally racing roots, Trek thinks it’s appropriate that this scheme is only available on their on-and-off-road race machine, the Domane+, and Domane+ SLR.
This scheme, The Collector’s Edition, is highlighted here on Trek’s Madone. This paint scheme is “sleek, understated, and classic”. It features a raw carbon seat tube that offers the optical illusion of negative space.
This helps accentuate the “beauty of the Madone’s aerodynamic geometry” and IsoFlow cutout. The Designer Series Collectors Edition is available in nine rich, metallic color combinations that “elevate depth while maintaining a sophisticated, minimalist finish”.
Project One Designer Series Availability
The Project One Designer Series Driftless, Formula Fast, and Collector’s Edition are available now at select Trek partners, around the world. You can also check out more by hitting the link below.