Nukeproof designs its “gravity-oriented” bikes in Northern Ireland, but the brand has deep roots in the American mountain bike scene of the 90s. Now Nukeproof is having a homecoming of sorts, supplementing its European operations with a new distribution center in Salt Lake City, Utah.
The expansion means Nukeproof’s bikes and components are now easily available for American riders online. The brand is also partnering with brick-and-mortar bike shops so prospective buyers can get a sense of how the bikes look and feel before dropping their hard-earned cash at their favorite shop.
“We’re super stoked to be able to serve US customers locally,” Inga Kaufmann, Nukeproof’s Director of Marketing Operations and US Brand Manager, said in a press release. “People will be able to touch and feel the bikes before buying, and we’ll be able to react quicker to customer demands. Nukeproof has built a great reputation in Europe and the UK through supporting racers, developing riders and investing in the community — we’re excited to do the same [in the U.S.]”
What’s on the way?
Nukeproof has an impressive roster of athletes in its stable, including Elliot Heap and Kelan Grant. Riders for Nukeproof have racked up both UCI Downhill World Cup Wins and Enduro World Series overall championships.
“I’m really excited to see Nukeproof open up dealers in the USA. Going into my 10th year with Nukeproof, we’ve had some great times. Plus, it’s a good excuse to come over to the States for a few events,” said Sam Hill, another athlete for Nukeproof-SRAM Factory Racing.
Here’s a list of Nukeproof bikes now available in the U.S.
Giga 297 | 180mm | $4899 – $7899
Giga 290 | 170mm/180mm | $4899 – $7899
Mega 297 | 165mm/170mm | $3799 – $7599
Mega 290 | 160mm/170mm | $3799 – $7599
Megawatt 297 | 170mm | $6099 – $9599
Reactor 290 | 130mm/150mm | $3699 – $7599
Digger | $2299 – $3599
Scout 290 | 140mm | $1599 – $3799
Cub Scout 24” 26” | $999 – $1399