Olympic mountain biker Juli Furtado is launching a womens specific Juliana brand of bikes, to be built by Santa Cruz.
Furtado has worked at Santa Cruz for a while, managing sponsorships and such, and has had a line of Juliana branded components from Wylder and a 26″ version of the Santa Cruz Superlight since the early 2000’s. Now, word is she’ll be at Sea Otter to kick off some new bikes. From the looks of it, it’s a 29er based on the recently introduced Superlight 29, but with more standover and female friendly geometry and components. For an early bit on the brand, check out the story from Santa Cruz Sentinel (with more pics). We’ll be at Sea Otter and get all the techy goodness next week.
Thanks to Henry for the tip!