The rumors are true. Endura is leaving Scotland. In an unexpected shakeup, their parent company is relocating the cycling gear brand to London, England to…
This isn’t the typical mega corp. swallowing a small brand. Instead, it’s one small Colorado brand being acquired by a slightly bigger Colorado brand to…
ASSOS of Switzerland will become the official technical apparel partner of EF Pro Cycling, kicking off a new multi-year agreement that spans the men’s, women’s,…
