Home > Bike Types > Cyclocross

Pro Bike Check: Alter Ego custom Specialized Crux for Maghalie Rochette

Maghalie Rochette Specialized Crux bike check full dry
Support us! Bikerumor may earn a small commission from affiliate links in this article. Learn More

If you’ve followed USCX American Cyclocross, or even the UCI World Cup really, you’ll be familiar with Maghalie Rochette. The Canadian crosser has been dominating the USCX series as of late, taking wins in 3 of 4 races so far. Rochette resides in eastern Canada, Ste-Adèle, Quebec to be exact, but spends lots of time in Tucson, Arizona training and dialing in her craft. And she’s become a staple in the US ‘cross scene.

Maghalie Rochette’s custom pro Specialized Crux Alter Ego

Maghalie Rochette Specialized Crux bike check full dio horns
all photos c. Maghalie Rochette

Those with tech-savvy, eagle eyes may have already noticed that Maghalie was on the yet-to-be-released 2022 Specialized Crux, already for the early season USCX races— sneaky. Now that the cat is out of the bag, we thought who better to chat about this new turn for the Specialized Crux CX bike into a gravel bike… than someone who helped design it.

Maghalie Rochette Specialized Crux bike check full alter ego

For those unfamiliar, Specialized recently took the Crux from a dedicated cyclocross race bike to a super lightweight gravel platform — potentially the lightest production gravel bike available. The bike hasn’t really changed all too much though, honestly. And it seems that the ‘cross heart of the Crux is alive and well still — Maghalie has already won three UCI Cyclocross races on it.

Read out complete tech breakdown of the new Specialized Crux here.

Maghalie’ own unique Crux

Maghalie Rochette Specialized Crux bike check full

The first thing that sticks out about Maghalie’s Specialized Crux is that purple paint. The engineering team at Specialized and Rochette worked on the tech behind this new Crux platform’s design development for years… so a fitting paint job was certainly in order.

Asked for a comment on the colors, Rochette noted, “They represent the eccentric culture of ‘cross. For me, cyclocross is all about fun and party vibes, and I feel like the color represents that.”

Maghalie Rochette Specialized Crux bike check full gold fleck

The design mixes empowering song lyrics, beautiful pigments, and Rochette’s in-race ‘alter ego’. She admittedly loves to make friends with everyone, but when called to the grid, that alter ego comes out and takes the wheel (or rather the handlebars & cranks!)

Custom “Alter Ego” paint job

Maghalie Rochette Specialized Crux bike check full top tube

“The whole concept is Alter Ego. Like, in real life, I love to make friends with everyone. But on the start line, I have to flip the switch and get into another, more aggressive persona. This is why the bike is painted in two different colors and split right in the middle.” Rochette explained.

The motivational lyrics are from Lil Wayne and Eminem’s Drop the World, Rochette’s hype song when it’s time to stoke her alter ego.

Maghalie Rochette Specialized Crux bike check full more lyrics seatstay

The lyrics on the rear triangle continue in a more contemplative mood, and speak to the calm-cool-collected mindset elite athletes aim for before competition. Being hyped up is one thing, and being in control of your mental state is another, and Rochette certainly understands that well.

These lyrics come from Taylor Swift’s song Marjorie — Rochette spins Swift’s music often when searching for a clear head amidst the chaos of large, crowded race venues.

Maghalie Rochette Specialized Crux bike check full lyrics

“I like to listen to her in many instances…like trying to calm down the night before a race, or dreaming up big goals, or even sometimes getting in the right ‘happy” mindset to race.”

Maghalie Rochette Specialized Crux bike check full seat stay

The lyrics read: “Never be so kind you forget to be clever — Never be so clever you forget to be kind. Never be so polite you forget your power — Never reel such power you forget to be polite.

Can a “gravel bike” race cyclocross?

Maghalie Rochette Specialized Crux bike check full non-drive rear

For the 2021-2022 season on the newly updated Specialized Crux, Rochette moved from a 49cm to a 52cm frame. With the larger size and precise Retul fit, Rochette found the 52cm a better fit and easier to shoulder in general. The ultralight 725g S-Works Crux frame certainly helps, too.

Rochette also moved from a positive to a negative -6° stem up, allowing her to stay aggressive with the same drop, but not overweighting the front wheel.

Maghalie Rochette Specialized Crux bike check full bars and hammerhead

When asked about the “gravel-cross-bike” shift of recent times and how the new Crux fits within those boxes, Rochette commented, “I understand some people may have concerns, and to be honest when I first heard the new Crux would be also used for gravel, I was worried… cyclocross racing is the most important for me. That’s what I spend all my time training for; it is both my dream and my livelihood. I feel 100% confident to show up on the start line of a World Cup feeling that I have the best equipment to compete.”

Maghalie Rochette Specialized Crux bike check full tire clearance

Are there any notable differences for the Crux performance in gravel vs. ‘cross… off-camber pedal strikes against gravel descents? Rochette confidently stated, “The bike does feel more stable in long and fast “gravel style” descents. But I found this to not impact the ride negatively in ‘cross; my pedals do not touch the ground in off cambers and other stuff like that. I actually feel really agile on it. I was worried I would not, but I’ve been riding a prototype of this bike since April, and I got to test it in all kinds of conditions.”

The Tech Details — Rochette’s custom built Crux

Maghalie Rochette Specialized Crux bike check full drive train

Rochette runs a full SRAM Red eTap AXS 1×12 setup with a single 38T ring and a K-Edge chain catcher up front. The cockpit and seat post is by Zipp, with Zipp Service SL-80 bars — a popular choice in the cyclocross world.

Rochette races Roval CLX 50 tubular wheels, currently set up with Specialized Tracer dry conditions tires. If things get wet, Rochette’s team will quickly swap to the Terra that excels in deep mud.

Maghalie Rochette Specialized Crux bike check full Xpedo pedals

Bar tape is Lizard Skins DSP and works well for vibration dampening and is easy to clean with a pressure washer. Rochette’s saddle is a Specialized Power Mimic with carbon rails.

Maghalie Rochette Specialized Crux bike check full zipp service course bars

Will this Alter Ego Crux get its first taste of World Cup victory this weekend at the upcoming Trek World Cup? We will have to wait and see. One thing is for sure, the racing will be top-notch with rain in the forecast, so it could be one for the history books on the North American scene…

Complete Bike Build Specs: Maghalie Rochette’s Alter Ego Specialized Crux

Maghalie Rochette Specialized Crux bike check full non-drive side

  • Frame: 2022 Specialized S-Works Crux, 52cm
  • Handlebar: Zipp Service SL-80
  • Drivetrain/Brakeset: SRAM Red eTap AXS, 160mm front & 140mm rear Centerline XR rotors
  • Seatpost/Stem: Zipp Service Course
  • Wheels: Roval CLX 50 Tubular disc brake carbon tubulars
  • Tires: Specialized Terra (wet) Tracer (dry) tubular 33mm
  • Pedals: Xpedo CXR Ti-spindle
  • Tools: Feedback Sports
  • Clothing: Rapha
  • BikeBags: EVOC
  • Weight: 15.90 lbs.

For more on Maghalie Rochette and her race schedule check out:


Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Newest Most Voted
Inline Feedbacks
View all comments
2 years ago

To be clear…The Venge is now the Tarmac. The Tarmac is now the Aethos and the Aethos is now the Crux. It’s all just a matter of time before the epic becomes the shiv.

2 years ago

and the shiv will be a stumpjumper

Eggs Benedict
Eggs Benedict
2 years ago

The paint job reminds me of a can of Red Bull. Is she sponsored by Red Bull?

Morgan Nissen
Morgan Nissen
2 years ago

Elena Aker is the designer behind this and she made magic with this! It is incredible! Kudos, Elena!

2 years ago

Never seen those pedals in real life before, let alone on a cyclocross bike. They look sharp; wonder how they work?

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.