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Rock Racing Viral Video Graffiti Tags UCI HQ

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Here’s some “viral” advertising from Rock Racing…not identified as such, but check their website for the video with this slogan “Never Give Up, Never Surrender” in the same graffiti style as in the video, and click on the image at left to enlarge and see the same font style.  We know they’re bad ass already, especially after Mancebo’s freakin’ awesome (seriously, I was jumping and yelling for him) win yesterday at the Tour of California.  But this ad smacks of Ecko’s graffiti tag video of Air Force One from 2006.

Click “more” to see what I’m talking about…

 

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