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Rolf Prima Goes Green with new Composite Ares420 Rim Design

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Rolf Ares420

The introduction of composites to the world of cycling has had a huge impact on the level of performance attainable by modern machines. Unfortunately, you can’t exactly call it a green process. That’s why Rolf is extremely proud to launch their newest initiative which focuses on an all new composite layup process that is as green as they come. Using locally sourced material grown right in Oregon thanks to the passing of Measure 91, the new organic fiber is not only greener but also 22% stronger than Kevlar.

Based on their current rim models, the first wheel to feature the new design is the Ares 420, a 42mm deep rim that will weigh in at 1165g per pair…

EUGENE, Oregon, April 1st, 2015

Rolf Prima goes green with new composite lay-up

Eugene, OR – This past November, Oregon voters approved measure 91.  Not only making some Oregonians stoked, but also allowing Eugene based wheel manufacturer, Rolf Prima to explore some new technologies in their rim production.

“In 2013 we started manufacturing our own alloy rims in-house. Continuing with that commitment, this opportunity allowed us to not only work on a whole new composite, but be involved with it from step one.” Said Product Manager, Robert Underhill

The new composite lay-up is a locally sourced material that is now legally grown in Oregon, allowing it to be as local as possible and a very sustainable process. The organic, natural fiber has proven to be 22% stronger than industry standard Kevlar. A process is proprietary, but just like all of Rolf Prima models, this new rim has gone through rigorous testing.

Rolf Prima will be introducing this new composite technology on one of their most popular rim profiles. Based on the Ares4, the all new Ares420 will feature a 42mm rim depth and come in at just 1165g a set.  For now they are only releasing this as disc brake specific, due to concern that heating the rim could emit a vapor causing positive test results within the peloton.

Production of the new Ares420 model is currently underway and shipping from their facility will begin in just a matter of weeks on April 20th.

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17 Comments
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Ripnshread
Ripnshread
7 years ago

Sure, but can we smoke it when it breaks?

FoolCyclist
FoolCyclist
7 years ago

The only problem is legally I can only have 1 pound of the product in my possession….. so maybe only one wheel per bike??

MikeC
MikeC
7 years ago

If BR had merely included the “fact” that this was a collabo with Calfee, at least it would be a jot less unbelievable…

dougmint
dougmint
7 years ago

Doesn’t look sturdy enough to handle Michigan roads

caliente
caliente
7 years ago

Looks perfect for recreational use!

Biff
Biff
7 years ago

What are they laced with? Zing!

Greg
Greg
7 years ago

Can one request Sativa or Indica? Sometimes I am just not that motivated.

Smitty
Smitty
7 years ago

Biff wins

geekrunner
geekrunner
7 years ago

Are you sure they didn’t make this in the same car shop in Mexico that made Cheech and Chong’s van out of fiberweed?

Leo
Leo
7 years ago

These smell great under hard downhill braking. So I’ve heard…

Patrick
Patrick
7 years ago

calienta and Biff are killin’ me!

Magic
Magic
7 years ago

Do I need a med card to purchase? Can’t wait to smell the rim when the brakes are applied!

JJ
JJ
7 years ago

they definitely look smokin fast, I’d roll them!

JFC
JFC
7 years ago

Perhaps they shoulda been renamed, Rolf “Primo”.

dadana
dadana
7 years ago

Willy’s Wheels

Durianrider
Durianrider
7 years ago

Haha. I actually went to their website cos I thought it was a legit new fiber tech.

Like them flax frames Meseuw was doing 10 years ago.

T
T
7 years ago

I wonder if/when silk will be used in bikes since it is very strong and flexible.

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